Main Squeeze Juice Co. INFO

Main Squeeze Juice Co. is a fast casual juice and smoothie bar concept based out of New Orleans, Louisiana. The original Main Squeeze was built in Lake Charles, Louisiana, in 2017, and its immediate success attracted the attention of CEO Thomas Nieto. After taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, he was sold on the spot – and the rest is history. Main Squeeze Juice Co. is committed to always serving the highest quality and most nutritious non-pasteurized, non-HPP’d cold-pressed juices, handcrafted superfood smoothies, organic and wild-harvested bowls and other healthy food items we can find, and to do so using the most responsibly grown produce packed into the most eco-friendly containers possible, while helping as many people as we can fulfill their nutritional goals in the most convenient manner imaginable. We will always strive to help others in Making Healthy Easier®.

It is no secret that smoothie and fruit juice chains have been booming over the last decade. The $800 billion health and wellness industry is one of the fastest-growing categories in the franchising industry and the smoothie and juice bar sector, in particular, is worth almost $3 billion. Main Squeeze Juice Co. gives franchisees a well-positioned opportunity to fill that demand in their communities. The average ticket price for the brand’s high-end products is also higher than many other businesses, coming in at $19. According to the brand's 2022 FDD, the AUV for the top 25 performing Main Squeeze Juice Co. locations came in at $760,000 last year. 

Now, Main Squeeze Juice Co. is seeing exceptional growth, with much of it coming through multi-unit Area Representative agreements. 

Unlike many other players in the space, Main Squeeze Juice Co. is committed to always serving the highest quality and most nutritious non-pasteurized, non-HPP’d cold-pressed juices. Items such as handcrafted superfood smoothies and organic and wild-harvested bowls are made using the most responsibly grown produce packed into the most eco-friendly containers possible. 

And when it comes to the Main Squeeze Juice Co. franchise model, there is certainly no shortage of advantages. The corporate team has developed management software that gives owners control over their business no matter where they are located. The custom-made software program assists with everything from the point-of-sale system to inventory management, employee onboarding, food production, text message marketing and more.  Additionally, the Main Squeeze Juice Co. team helps franchisees select store locations using a proprietary site selection process, which uses over 50 data points, along with boots-on-the-ground assistance to make sure the store is located in the perfect place to maximize business.
 

The health and wellness industry is worth over $800 billion. After growing rapidly for decades, the category saw a huge boom in demand following the COVID-19 pandemic as consumers focused more than ever on healthy living. The smoothie and fruit juice segment is one of the fastest-growing in the industry and has been valued at almost $3 billion. 

Main Squeeze Juice Co. meets this demand with its nutritionist-designed, superfood-inspired menu that includes proprietary recipes that focus on combining nutritious and delicious ingredients. The brand’s products not only taste great, but make customers feel good about stepping forward into a new healthy lifestyle that will truly change their lives.

No previous restaurant experience is required to open a Main Squeeze Juice Co. – just a passion for healthy eating and helping others. The franchise offers a corporate training program at its headquarters in New Orleans, Louisiana for franchisees and store managers to learn everything about operating a location, an in-store training program prior to opening for business and post-opening support that provides franchisees with a corporate staff member during opening and for several days after to make sure everything is running smoothly. 

Main Squeeze Juice Co. believes in constantly bringing value to franchisees, and one of the best ways of doing so is by capturing what works best and making sure it becomes part of the process. That is why the brand is particularly confident in its concept, which continues to deliver exceptional value to franchisees. 

Main Squeeze franchisees enjoy plenty of hands-on support. For example, the corporate team has developed management software that gives owners control over their business no matter where they are located. The custom-made software program assists with everything from the point-of-sale system to inventory management to employee onboarding to food production to text message marketing and more.

Similarly, the Main Squeeze Juice Co. team helps franchisees select store locations using a proprietary site selection process, which uses over 50 data points along with boots-on-the-ground assistance to make sure the store is located in the perfect place to maximize business.

When it comes to maintaining quality and ensuring customers are happy, the Main Squeeze Juice Co. team includes an in-house, registered dietitian-nutritionist that is constantly working on sourcing the best and healthiest ingredients, keeping the brand on the cutting edge of the nutrition industry. Additionally,  the brand has established a nationwide network of vendors and has negotiated exclusive Main Squeeze Juice Co. franchisee pricing with many of them as well as bulk buying programs on sustainable supplies.

The initial investment associated with opening a Main Squeeze Juice Company store will range from $382,500 to $574,000. 

According to the brand's 2022 FDD, the AUV for the top 25 performing Main Squeeze Juice Co. locations came in at $760,000 last year.