bannerFranchisor Stories

Main Squeeze Juice Company® Wraps Up Q3 with 80 Committed Franchise Locations and Several Exciting Initiatives

From new leadership additions to nationwide acquisitions and popular LTOs, the juice bar and smoothie franchise has a lot to be excited about heading into the end of 2023.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 10:10AM 11/01/23

NEW ORLEANS, LA — Main Squeeze Juice Company®, the rapidly growing juice, smoothie and healthy eats franchise, is wrapping up a pivotal third quarter, setting the stage for a promising end to 2023. While Q3 was marked by several strategic preparations and internal changes, the Main Squeeze brand is poised to showcase the results of its diligent efforts in the upcoming quarter — with 80 committed franchise locations in total across the country, Main Squeeze plans to open nearly one per month for the rest of the year. 

"We’ve spent this quarter prioritizing initiatives that will position us for greater success heading into the end of the year,’ said Julie Nieto Canseco, Main Squeeze's Chief Dietitian Officer. “We are hoping the fruits of our labor will be shown in full effect in Q4."

The brand signed its first lease in the state of Arizona and also celebrated the opening of a new location in New Orleans at Place St. Charles in August. The latter introduced the brand's first lower-cost kiosk-type model and even launched a new coffee line.

The Main Squeeze team has also been preparing for the conversion of I Love Juice Bar locations following its acquisition of the Tennessee-based company earlier this year. The two companies will merge as Main Squeeze Juice Co., with the rebrand unfolding in the coming months. The I Love Juice Bar acquisition increases the footprint of Main Squeeze Juice Co., which currently has 30 locations open across five states. The brand's innovative approach to growth, particularly in targeting second-gen sites for conversion, showcases its commitment to bringing new life and passion to existing locations.

“We noticed numerous small chains and mom-and-pop juice bars across the country struggling to stay afloat,” said Canseco. “By transforming them into Main Squeeze outlets, we're not only revitalizing these establishments, but also making substantial investments in their future. Our support extends from significant equipment upgrades to covering the entire cost of conversion to the Main Squeeze brand. Although we are currently a smaller player, this strategy positions us effectively against larger competitors, while simultaneously contributing to the sustainability of small businesses in the community.”

Q3 also saw several exciting leadership changes for Main Squeeze, the most significant of which was Canseco moving from her role as Chief Operating Officer to a new role as Chief Dietitian Officer

Canseco began her nutrition studies at Louisiana State University and later collaborated with Eat Fit NOLA, helping restaurants offer healthier choices and securing grants from BlueCross BlueShield to grow the program. After joining Main Squeeze's corporate team, she quickly rose to COO in 2020. Now, in her new role as Chief Dietician Officer, Canseco aims to introduce a 30% fresh food category by 2024 and is revamping menus in response to consumer demands, among other initiatives. Canseco also oversees strategic partnerships, vendor acquisition for e-commerce and collaborations like those with LSU Tigers and fellow dietitians.

"The reason I got into nutrition in the first place was to empower people and help them live their best life," Canseco said. "Main Squeeze allows me to do that on a much bigger platform. I want to make a change in the world — one little change leads to another change and then another. That is how positive habits stick. We can have a true impact here, and I'm ready to bring my experience and my passion into this role."

And Main Squeeze’s dedication to product innovation shone brightly this quarter with the reintroduction of its popular watermelon lineup: The Heat and Hydrate juice duo, which quickly became the most successful LTO of 2023. 

As the Main Squeeze team looks to Q4 and beyond, the focus is on expanding into new states and territories with an eye on prime markets like Texas, Florida, Georgia and Tennessee. 

“In today’s uncertain economy, opening a business is a lot,” said Canseco. “That is why we have spent so much time this year optimizing our processes, our operations, our real estate and development and our franchisee support. We are always adapting to the times and preparing for the future so we can make Main Squeeze Juice Company an easy choice for entrepreneurs and customers. For those who want to invest in a franchise they can feel good about and bring something valuable to their communities, the time has never been better to join the Main Squeeze family.”


Main Squeeze Juice Company, based in New Orleans, Louisiana, has been franchising its 100% plant- based, fast-casual concept since 2017. The original Main Squeeze, built in Lake Charles, Louisiana, achieved early success, prompting the Main Squeeze team to take their passion for healthy eating and meal replacement to the next level. The company has 28 locations open and 61 more in development, and Main Squeeze’s mission is to make Healthy Easier® nationwide. (