Nick Powills: If You Try to Market from the Cheap Seats, You Get What You Pay For
Nick Powills: If You Try to Market from the Cheap Seats, You Get What You Pay For

The blueprint is not hard to follow – it’s just a matter of whether you do it or not.

Franchise Attorney Michael Drumm posted this amazing image on his Facebook page. For anyone in the service/vendor segment, you will look at this and completely relate.

The saying that you get what you pay for has been around for ages. Yet, the number of brands that try to take the easiest way out continues. In franchising, this sets a tone for the way you grow, the way you support and whether you get fully engaged.

Recently, I was hanging with Devan Kline, CEO of Burn Boot Camp. First of all, he has a beautiful story. Second, his brand has exploded in just over four years of franchising. Third, he did it by not buying the cheap seats. Period.

He invested in his product. His operations. His marketing. His franchise development. His support. His corporate testing location. His team. Every corner you look in for his brand, you will be impressed with the fact that Devan bought the floor seats – not because he had any more money than anyone else, but because he simply continued and continues to pump dollars into the things that drive ROI – people, product and process.

I don’t think winning is tough – it’s whether you buy in completely. It’s your approach to business. It’s whether you buy the floor seats or try to get a deal on the cheap seats.

I have written about how people are the key to great brands. I also believe proper investment in things that matter is another.

The blueprint is not hard to follow – it’s just a matter of whether you do it or not.

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