ONIGILLY: FRANCHISE A UNIQUE JAPANESE FAST-CASUAL CONCEPT WITH PROVEN SUCCESS

Onigilly stands out in the fast-casual space by offering a menu built around onigiri —  a staple rice dish in Japan — crafted with fresh and cooked ingredients that make it ideal for daily consumption. Unlike sushi, which is often seen as an occasional indulgence, onigiri is a convenient and balanced meal option. The brand's streamlined operations, compact store footprint (300-500 square feet), and self-ordering kiosk technology allow for an efficient, high-quality customer experience while keeping labor and real estate costs low.

Onigilly is seeking franchisees who share its vision of bringing healthier, high-quality, and convenient meals to American consumers. Whether you're an experienced multi-unit operator looking to diversify your portfolio or an entrepreneur seeking a scalable food business with strong unit economics, Onigilly provides a proven model with accessible startup costs and ongoing franchisee support. No prior restaurant experience is required — just a passion for great food, efficiency, and business growth.

Franchisees are drawn to Onigilly’s simplicity, profitability, and operational efficiency. Opening a Japanese restaurant can be overwhelmingly complicated. Professional chefs are required, along with a full kitchen,  numerous ingredients, many employees, and a large amount of square footage with a hood system. Onigilly has simplified this process. With its semi-automated operations, anyone can consistently operate an Onigilly restaurant with ease. With minimal staffing requirements (four to five employees per shift at peak times and 1-2 employees otherwise), a streamlined menu that reduces waste, and an easy-to-execute service model, Onigilly offers a profitable and manageable investment. The brand’s commitment to using dedicated co-packers in Los Angeles and Japan and nationwide distribution directly to restaurants ensures consistent food quality across locations, allowing franchisees to focus on delivering excellent service and growing their business.

The fast-casual segment continues to experience strong growth, with increasing consumer demand for healthier and globally inspired dining options. Onigilly fits seamlessly into this trend by providing an alternative to traditional fast food that is both nutritious and flavorful. As a brand bringing an authentic Japanese staple to the U.S. market, Onigilly is well-positioned to capitalize on this demand and establish itself as a go-to option for health-conscious consumers nationwide.