Paris Baguette, the global bakery café franchise with thousands of units worldwide and decades of experience, offers their franchisees more than just a recognizable brand name. The team also brings a wealth of knowledge, comprehensive training and robust resources to the table to support owners’ success.
Labor challenges and unit-level culture continue to be a struggle for entrepreneurs in the food service space, and this is just one of the key points Paris Baguette helps owners address. At Paris Baguette, there is a shared goal to deliver the best possible experience to guests, combining the French-inspired bakery experience with a high level of service that spreads joy with each and every visit. For the corporate team, the foundation for achieving this outcome is a robust support system that attracts and retains top talent at the home office while modeling what the relationship with team members should look like.
“We are able to consistently provide a great experience to the guests by ensuring that team members at all levels of Paris Baguette feel appreciated and supported,” said Michelle Jagroop, chief people officer at Paris Baguette. “We have worked hard to develop a robust network of benefits and support for our nearly 500 corporate team members, allowing us to not only ensure we’re putting our best foot forward with our franchisee support team but also leading by example, demonstrating how and why franchise owners should support their own teams.”
Paris Baguette invests in the future of its teams by offering a clear pathway within the brand — along with crucial resources like health care and retirement programs — to ensure they feel supported and valued throughout their journey with the company. While this practice has strengthened the corporate team, it has also ushered in a new level of franchisee support for owners throughout the system, allowing Paris Baguette to support their recent growth.
The development of this model has also allowed the corporate team to hone an optimized benefits structure and learn more about what truly works for recruiting and retaining top talent. Now, they are also passing that roadmap down to individual franchisees, empowering them to follow a similarly powerful model in their own cafés nationwide.
Comprehensive Benefits for Team Members
For Paris Baguette, a healthy, happy system starts with ensuring that team members feel supported both in work and beyond.
“Building a best-in-class team was one of CEO Darren [Tipton]’s primary goals when he joined the brand, and a major supporting factor to this is the development of a comprehensive and diverse benefits package,” said Jagroop. “For example, having affordable — but excellent — health care was something that was a huge priority for us. Now, we cover 70-80% of benefit costs for high quality, accessible health care, which far exceeds industry average. This does a lot to ensure our team members feel valued and can access the care they need, which encourages long-term loyalty and stability.”
The company has also implemented a 401(k) plan, a benefit rarely seen in the retail and food industry, but Jagroop takes it a step further by providing educational materials and guidance to ensure team members fully understand the benefits that are available to them.
With additional growth on the horizon, Paris Baguette is leveraging all of the resources available to them to build and maintain a strong foundation and support team like none other in the industry, and an important aspect of this development is the existence of industry-leading benefits. Providing these benefits for corporate team members demonstrates the leadership’s commitment to living out Paris Baguette’s core values, leading by example while cultivating a truly passionate and dedicated team of people to support the franchise owners.
A Proven Model as a Strong Jumping-off Point for Franchisees
While franchisees are independent operators and ultimately have control over their workforce management, Paris Baguette provides robust support to ensure their success.
"We want, to the best of our ability, to support our franchise owners with having the knowledge — what I call the HR toolkit," Jagroop said. “While they are ultimately responsible for their workforce and compliance with local laws, franchisees are provided with resources to help them engage their teams without recreating the wheel.”
Paris Baguette also focuses on recognizing team member achievements as a key part of workforce retention. For example, one upcoming initiative involves a recognition platform that rewards team members with points that can be redeemed for gifts or prizes. This is another way to place a positive spotlight on team members exceeding expectations and delivering a great guest experience.
“There’s a saying that the carrot is more powerful than the stick,” Jagroop said. “Some employers focus on a more reactive model: ‘If you don’t do this, you’ll get written up.’ That doesn’t always help or change behaviors. Sometimes recognizing someone who’s doing a great job is one of the most powerful things we, as leaders, can do.”
A Holistic Approach to Building a Team
For Paris Baguette, creating a strong team that delivers a great experience starts at the top and goes far beyond a single part of the benefits package. The team recognizes that attracting and retaining top talent requires a combination of benefits, education and celebration.
By embracing these values at the corporate level, they have successfully maintained a best-in-class corporate team to support their rapid growth and created a model that franchisees can follow in their day-to-day operations.
“We have taken the time to look at the total compensation package and consider how we can create a pathway for team members to build long, happy careers with Paris Baguette,” Jagroop said. “We encourage our franchisees to do the same, and we provide them with the ingredients they need to succeed.”
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.