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Paris Baguette To Build Neighborhood Bakery Cafe Presence in the Los Angeles area With 4-Unit Deal

Gabriel Vesci, former McDonald's Owner-Operator has begun the search for real estate in the Los Angeles area as he works to develop 4 new bakery cafes.

By 1851 Staff1851 Staff Contributions
SPONSOREDUpdated 9:09AM 06/13/24

LOS ANGELES, CA – Paris Baguette, the bakery café concept with 4,000 units worldwide, is growing quickly in America. With over 160 bakery cafés in the U.S., another 44 awarded and 72 leases signed, they have built a strong presence nationwide. Now, they are growing in the Los Angeles area. Gabriel Vesci, a former McDonald’s Owner-Operator is pioneering the expansion with the recent execution of a 4-unit franchise agreement and has begun his search for a prime real estate site.

When Gabriel Vesci stepped away from an owner-operator role with McDonald’s in 2020, he could see himself returning to the franchise industry at some point, but he knew he would need to find a special brand to do so. Paris Baguette, the global bakery café franchise with over 160 locations in the U.S., happened to be that perfect fit.

Vesci’s daughter learned of Paris Baguette on social media a few years ago and approached him about getting her birthday cake from them; this was enough to pique his interest. When he stopped to pick up the cakes, Vesci was astonished by the revolutionary model. Now, he has signed to bring four new bakery cafés to the Los Angeles area and is planning to open the first this November.

“We’re on a mission to revive the concept of the neighborhood bakery café across the U.S., and we’re excited to see Gabriel take this on in the Los Angeles area,” said Darren Tipton chief executive officer. “No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing rapid growth has allowed us to bring an unmatched experience to communities nationwide, and we’re proud to know that the greater Los Angeles region will be a part of that growth.”

The greater Los Angeles deal will bring the total number of bakery cafés in California to 62. As Vesci begins development, he says he is working to open the first bakery café this November.

“As I searched for potential business opportunities, Paris Baguette stood out because of its elevated product line, intentional store design and continued positive response from communities nationwide,” Vesci explained.

As they grow, Paris Baguette continues to stand out thanks to their clear commitment to quality, service and connection. A crucial step to maintaining this value is finding the right location for each bakery café. With an unwavering commitment to securing nothing but the best real estate sites, Paris Baguette supports their franchisees in identifying and analyzing prime real estate in their markets to select the option that lends itself to the most elevated experience.

The real estate selection process creates a foundation upon which franchisees can develop other key aspects of the Paris Baguette experience. Rather than leveraging an impersonal, quick-service model that emphasizes quantity over quality, for example, Paris Baguette remains committed to providing a great experience to each guest. From baked goods made in-café daily to a warm atmosphere and happy, welcoming team, each aspect of the Paris Baguette model embodies the vision of a neighborhood bakery café — your neighborhood bakery café.

“One of the sayings our teams throughout the system embody is, ‘Happy to see you. Even happier to serve you.’ And we know Gabriel will wholeheartedly embrace this approach in the greater Los Angeles community,” added Tipton. “The people throughout the Paris Baguette system are what make the experience so sweet, and Gabriel’s choice to bring the concept to this community is another step in the right direction.

As their growth continues, Paris Baguette is looking to the 1,000-unit mark in the U.S. and working to expand through meaningful partnerships with local entrepreneurs who show a genuine interest in uniting their neighbors through connections over delicious baked goods and fresh coffee drinks.

In the $17 billion bakery segment, it is Paris Baguette’s person-first approach that allows them to differentiate themselves, offering an attractive opportunity for entrepreneurs looking to build something both lucrative and meaningful. The brand’s consistently climbing average unit volumes speak to the strength of the model, but Paris Baguette has never lost sight of their mission to revive the neighborhood bakery café.

As the team works toward opening 100 bakery cafés and awarding another 150 this year, they are focused on bringing the Paris Baguette experience to neighborhoods in Texas, Florida, Georgia, Tennessee, Ohio and Kentucky.


Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 160 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with guests and help guests share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare. To find out more information on costs to buy this franchise, please visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.