In a recent article from Canadian Business Franchise, Paris Baguette Canada CEO Jack Moran says the pastry and cakes franchise’s arrival in Canada was a long-time coming.

“It’s taken far too long for this beloved brand to enter Canada,” Moran said. “With a flagship location in Toronto as a starting position, we believe Canadians will quickly realize why the rest of the world is so passionate about the brand.”

Paris has more than 4,000 locations worldwide and is even planning to open 100 franchise cafes by 2030, which will include locations in Toronto, Vancouver, Edmonton, Calgary and Quebec. The brand has found its success in the space by respecting French patisserie customs through its offerings of hand-baked pastries and breads alongside coffee and layer cakes.

“Doing pastry and cakes the right way is a difficult enterprise,” Moran said. “That’s why it’s almost impossible to find a place that offers high-end layer cakes. The mom-and-pop baker who used to be on every corner in Canada is gone. Supermarket cakes simply don’t compare to a cake that’s made fresh, onsite, every day, using recipes that value tradition.”

Read the full article here.