What You Should Know Before Investing in a Pigtails & Crewcuts Franchise

Pigtails & Crewcuts offers a rewarding franchise opportunity in the kids’ hair care industry. As a brand that has made a significant impact since its inception in 2003, Pigtails & Crewcuts is dedicated to creating memorable experiences for both children and parents. With a focus on quality service and a fun, engaging environment, the brand has become a beloved destination for families seeking specialized haircuts for kids aged zero to 12. 

For those considering ownership, here are the top 10 frequently asked questions to help you understand this exciting franchise opportunity.

What is Pigtails & Crewcuts’ business model? 

Pigtails & Crewcuts is a children's hair salon designed to create a fun and memorable experience for kids. The salons feature whimsical styling chairs shaped like vehicles, movies to keep kids entertained and a train table for playtime. After their haircut, kids can choose a reward from a treasure chest, adding to the excitement of the visit.

Each salon offers a range of services, including regular haircuts for children and parents, holiday hairstyles, nail painting, ear piercing, braiding and washing/styling services. Additionally, Pigtails & Crewcuts provides birthday party packages where kids can engage in arts and crafts, with each location offering unique party themes.

How much does it cost to open a Pigtails & Crewcuts salon? 

The total investment necessary to open a Pigtails & Crewcuts franchise ranges from $130,000 to $256,000. This includes the $46,750 to $83,000 fees that must be paid to the franchisor or affiliate.

How much can I earn with Pigtails & Crewcuts? 

Earnings can vary depending on several factors, including location, operating costs, and local demand. According to the brand’s 2024 Franchise Disclosure Document (FDD), the average annual gross sales for franchised salons in 2023 was $321,031, with the highest-grossing location reporting $574,958. However, potential earnings and return on investment (ROI) can differ greatly between locations. For a more detailed look at potential ROI, please refer to Item 19 of the FDD, which provides specific financial performance information.

What sets Pigtails & Crewcuts apart from other children's hair salon franchises in the industry?

Pigtails & Crewcuts franchisees enjoy multiple revenue streams — including retail products and events like birthday parties — that boost profitability and customer retention. The brand stands out with its community-focused approach, creating memorable experiences for families. Franchisees benefit from flexible hours, work-life balance and a supportive network tailored for both hands-on and semi-absentee owners.

With access to franchise support specialists, owners receive guidance through pre-opening, grand opening and ongoing operations. The support team, with over 75 years of combined experience, assists with training, quality assurance, marketing and financial management.

Why should I join the children's hair salon and services sector?

The U.S. hair care market is projected to surpass $65 billion, with about $7 billion dedicated to the children's segment. Pigtails & Crewcuts focuses on serving children from infancy to age 12, a rapidly expanding demographic in the country.

This niche market is seeing increased demand as parents seek out specialized, kid-friendly salon experiences. The industry is known for its stability, with children typically needing haircuts every six to eight weeks, resulting in roughly seven haircuts annually. Running a children's salon also provides opportunities for deep community engagement and the chance to build lasting relationships with families.

What kind of support can I expect from Pigtails & Crewcuts?

Franchise candidates receive comprehensive support, including expert site selection, pre-opening guidance and extensive marketing and operational assistance. They benefit from a collaborative network of franchise owners who regularly share ideas.

Franchise benefits include low entry costs, a complete marketing package, turnkey setup, extensive training, reduced hours of operation, lease negotiation and ongoing support. Regular meetings and salon visits ensure franchisees stay updated on the latest operational and marketing strategies, with ongoing availability via email, phone or fax.

How many Pigtails & Crewcuts locations are there?

Currently, Pigtails & Crewcuts has 80 locations open or in development in 24 states across the U.S.

Who is the ideal Pigtails & Crewcuts franchisee?

The ideal Pigtails & Crewcuts franchisee is community-driven and aligns with the brand's core values. They should work with integrity and respect, be fun, enthusiastic and compassionate, and focus on building positive relationships. Consistently delivering high-quality service and giving back to the community are also key traits of the ideal franchisee.

Is there opportunity for semi-absentee ownership? 

Pigtails & Crewcuts franchisees benefit from flexible hours and the option for a semi-absentee ownership model after the initial hands-on phase. This flexibility supports a balanced work-life integration, making it ideal for entrepreneurs who prioritize personal and family time. The simple business model and manageable hours further enhance the ability to enjoy quality family moments.

What markets are Pigtails & Crewcuts currently targeting? 

Pigtails & Crewcuts is seeking qualified franchisees in all areas of the U.S., with the exception of certain states in which it is not registered. If there is an interest in an area where the franchise is unregistered, it will seek registration. This map shows the markets where salons are currently located.

To find out more information on costs to buy this franchise, please visit 1851franchise.com/pigtailsandcrewcuts.

About Pigtails & Crewcuts: 

Pigtails & Crewcuts is a kid’s hair salon franchise designed with family in mind. Franchising since 2005, it has become a premier destination for children’s hairstyling and a stress-free experience for parents. Pigtails & Crewcuts provides a range of hair care services for boys and girls aged zero to 12, and offers a custom line of child-friendly hair products, hair accessories, toys, and gifts. Each salon is a fun, engaging space where children can feel comfortable and enjoy their haircuts, complete with activities, event areas and a family-friendly atmosphere. With  80 locations across more than 20 states, Pigtails & Crewcuts is continuously expanding and establishing itself as a leading franchise in the growing niche market of children’s hair care. To learn more about Pigtails & Crewcuts or to find a salon near you, please visit www.pigtailsandcrewcuts.com. To learn more about franchise opportunities with Pigtails & Crewcuts, please visit www.pigtailsandcrewcutsfranchise.com.