Revitalization efforts paid off for Denny’s in 2015

Denny’s is closing out 2015 with its highest same-store sales growth in more than a decade.

The Spartanburg, South Carolina-based company reported that their system-wide domestic comparisons rose 5.8 percent, which includes growth of 5.7 percent for domestic franchised units and 6.5 percent for domestic company restaurants. This was the fifth consecutive year of positive annual same-store sales growth.

John Miller, Denny’s president and CEO, credited the family-dining chain’s brand revitalization strategies—which included improving food, service and atmosphere—for the continued success. According to Miller, nearly 32 percent of Denny’s 1,710 restaurants have been remodeled with the new “Heritage” design. The ultimate goal of the campaign is to remodel 70 percent of the chain’s locations by 2018, with all-new, locally0inspired design and diner menus.

“Going forward, we remain focused on continuing the transformation of the Denny’s brand,” Miller said. “This will be achieved by consistently growing same-store sales, expanding our global reach and an increasing royalty rate, supported by further investments to grow and strengthen the Denny’s brand and returning cash to shareholders through our ongoing share repurchase program.”

For the year, 45 restaurants opened, including eight internationally. Thirty-seven locations closed, including 35 that were franchised or licensed.

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