Forbes: How To Create And Maintain Strong Franchisor-Franchisee Relationships For The Long-Term

The ultimate success of any franchise relies directly on the relationship established between the franchisor and franchisee. SMB Franchise Advisors President and CEO Steve Beagelman wrote in an article for Forbes that it is essential to understand what each party in these partnerships should expect to achieve long-term business goals.

“Brands should take every available chance to reiterate what is expected of franchisees,” Beagelman writes. “Through honest conversation that is collaborative, franchisors can provide the necessary support and resources to their franchisees to help them meet and exceed goals at the unit level. Likewise, franchisees should be afforded the opportunity to raise concerns and present ideas to relevant parties for the betterment of the system as a whole through established, official channels.”

By defining responsibilities and hosting regular, open and honest dialogue, the franchisor-franchisee relationship will be best established for the long-term.

Read the full article here.