Philly’s claim to fame has long been the Philly Cheesesteak, but when aspiring entrepreneur Dan Nestor and partner Mike Quinn heard about SoBol, they became interested in offering Philadelphia natives a delicious health-food alternative. The pair fell for SoBol, a franchise offering heart-healthy, all natural and fresh acai bowls while attending a franchise event. Nestor and Quinn liked what they learned about franchising opportunities and hit it off instantly with the brand’s corporate team. From the start, they knew the franchise was the perfect fit for Philadelphia.
“Mike and I instantly hit it off with the SoBol team from the beginning. The concept and business model had everything we were looking for as new business partners,” said Nestor.
With a plan to open six locations, the partners knew they would need support in order to start off on the right foot. Nestor and Quinn quickly brought on Ilana Glassner as their Development Manager and Andrea Carter as their Operations Managers—both Philly natives. The two immediately fell in love with the SoBol model and idea of bringing the acai trend to their community.
“I immediately wanted to join Dan’s team—I knew this was a great opportunity to bring a brand I respect to the Philadelphia market,” said Glassner.
A passion for the brand is one thing, but the support the two felt from the corporate team sealed the deal.
“We recently completed a week of training with the corporate team and we have felt nothing but support throughout this entire process. Their business model makes it easy for each franchise owner to find their niche and be successful,” shared Glassner.
Carter couldn’t agree more. After visiting SoBol stores in Long Island, she instantly felt the passion from the corporate team. “Each franchisee was so positive about their location and was genuinely so happy to be serving customers. I could see that their locations were thriving and I knew SoBol was going to be successful in Philadelphia,” said Carter.
The groups’ first location will open in Rittenhouse in April 2018. The location was chosen due to its proximity to the Philadelphia corporate district. The team knew they could provide high-quality grab-and-go options for professionals are looking for fast, healthy meals.
“We’re very excited to be in the corporate district. We’re certain corporate consumers are going to love the fresh, fast-casual concept,” stated Carter.
SoBol currently has 20 locations operating in New York and Connecticut and with start-up costs of $174,800 - $249,500, the franchise is a get price-point for anyone looking to bring fresh menu options to their community.
Nestor and his team are excited to be a part of the brand’s Philadelphia expansion. They have two locations slated to open summer 2018—one in the Philly suburbs and one in downtown Philly. The team is actively scouting real estate for the three additional locations that are slated to open by the end of 2018 and early 2019 in the greater Philadelphia area.
“We’re confident that our six locations will put us in a strong position to open several more locations down the line. It’s a great concept – Philly is going to love it,” said Glassner.