1851

In the home services space, building a strong brand is especially important. For many people, the home is the most expensive investment they’ll ever make, and they’re going to be discerning about who they call to work on it. Building a great brand starts with the foundation of the business. Here’s what home services brands should do to develop a branding strategy that will support growth.<h3>Start With a Clear Mission and Strong Values</h3>To build a successful brand, you must know what the brand will represent. In addition to identifying your trade and a few differentiators, you should consider what lies at the heart of the business.&nbsp;Why did you start a business? What pain point are you trying to solve? What is different about how you will communicate with your customers? When these values are authentically embraced in all aspects of the business, you will be more memorable and often more impactful.“Whether it’s through a friendly conversation or a funny joke, let your personality shine through your work,”&nbsp;<a href="https://www.linkedin.com/in/callie-abraham-010b03150/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Callie Abraham</a>, healthcare strategy consultant for&nbsp;<a href="https://www.optum.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Optum</a>, wrote for&nbsp;<a href="https://blog.yelp.com/businesses/how-to-make-your-home-services-business-stand-out/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Yelp</a>. “By being yourself and maintaining a positive attitude, your business will appear much more authentic and trustworthy.”There are people behind the business and brand name, and people have personality and values! You should not be afraid to let your identity and values shine through in business — it can be a great strength for your brand. Once your values are clearly defined, you can begin to flesh out your communications strategy, visual identity and other brand assets.<h3>Use This Language To Build a Strong Digital Presence</h3>Digital marketing and advertising can be powerful when done well, but it is easy to let these projects slip to the bottom of the to-do list when things get busy. Building a strong foundation at the start makes it easier to maintain and scale these efforts when the time comes.“When you’re advertising your business, you want everything to be cohesive and represent your business’s identity and values,”&nbsp;<a href="https://www.linkedin.com/in/internetceo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Kristopher Jones</a>, founder of&nbsp;<a href="https://lseo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">LSEO</a>, wrote for&nbsp;<a href="https://www.forbes.com/sites/forbesagencycouncil/2021/03/24/the-importance-of-branding-in-business/?sh=f9e4adb67f71&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Forbes</a>. “Incorporating branding into your advertising will help increase recognition of your brand when it’s all tied together.”Use the solidified brand voice and identity to inform any content marketing, social media presence, email marketing and web design.&nbsp;There are some digital tools and practices that should be considered or leveraged during this process:<ul><li>Google Business Profile</li><li>Google Reviews</li><li>Search engine optimization best practices</li><li>Social media marketing</li><li>Paid ads</li></ul>If you have not used these tools previously, now is the time. You should be building a digital presence and creating a baseline expectation for future franchisees.<h3>Identify Differentiators and Operational Requirements</h3>Making differentiators and other values clear in external communications is important, but you have to prove them out in daily practice, too. One of the major perks of franchising is brand consistency, and it’s important that guidelines are in place to maintain that. Consider which specific operational steps are necessary to ensure brand differentiators are always delivered.If you have already built the business and are preparing to launch franchising opportunities, look back on experiences you had as the business grew, including major wins and any shortcomings. Use this reflection to inform your operational playbook, but stay nimble and willing to adapt should new guidelines arise or existing ones need to be adjusted.<h3>Begin Outreach and Forge Community Connections</h3>Home services businesses frequently find business through local partnerships and referral business. Get involved in the community — even in spaces that are not traditionally associated with home services — to get your name out and allow prospective customers to “put a face to the name” of your brand.Partner with non-competitor home services businesses to co-sponsor events or offer promotions across varied customer groups. This is another great way to build awareness while befriending local business owners who might serve as a valuable resource in the future.Owners should also consider forging relationships with local organizations that have nothing to do with the home services industry. Sponsoring charity events, donating to nonprofit organizations and volunteering when possible still boosts visibility, and it encourages positive regard among community members.“Volunteering at a local food bank, holding a coat drive or raising awareness of important social issues helps shape your company’s public image,”&nbsp;<a href="https://www.linkedin.com/in/paul-e-flick-0a15186/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Paul Flick</a>, CEO of&nbsp;<a href="https://1851franchise.com/premiumservicebrands/info">Premium Service Brands</a>,&nbsp;wrote for&nbsp;<a href="https://www.forbes.com/sites/forbesbusinesscouncil/2023/05/25/the-importance-of-building-community-partnerships-and-support-through-philanthropic-work-in-business/?sh=6c7a19dc2d2f&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-build-a-home-services-franchise-brand-2725687" target="_blank" rel="nofollow">Forbes</a>. “By giving back to the community, companies can build a positive reputation. What's more, customers may be more likely to support companies they see as socially responsible and philanthropic.”A great service and customer experience will get you far, but your ideal customer has to know you exist. By focusing on building a strong brand (and implementing practices that maintain it) at the start of your home services franchising journey, you can help future franchisees start out on the right foot while protecting your brand’s integrity.Related articles:<ul><li><a href="https://1851franchise.com/franchising-pros-offer-their-best-marketing-tips-to-drive-quality-leads-2719183">Franchising Pros Offer Their Best Marketing Tips to Drive Quality Leads</a></li><li><a href="https://1851franchise.com/how-to-build-brand-loyalty-awareness-and-advocacy-in-the-franchise-space-2724921#stories">How To Build Brand Loyalty, Awareness and Advocacy In The Franchise Space</a></li><li><a href="https://1851franchise.com/how-to-build-a-brand-that-operates-like-a-well-oiled-machine-2707206">How to Build a Brand That Operates Like a Well-Oiled Machine</a></li><li><a href="https://1851franchise.com/julie-solomon-on-how-to-build-brands-and-influence-people-2718848#stories">Julie Solomon on How to Build Brands and Influence People</a></li><li><a href="https://1851franchise.com/growthclub/1851-growth-club-selling-franchises-growing-franchises-building-franchises-2723894">1851 Growth Club: Selling Franchises, Growing Franchises, Building Franchises</a></li></ul>

Build a Home Services Franchise Brand With These 4 Steps

1851 Franchise

Strong branding is crucial in any business, but when you’re working on someone’s most treasured investment, it’s even more important. Here’s what you need to know to win.

How to Successfully Build a Home Services Franchise Brand

how-to-successfully-build-a-home-services-franchise-brand

Biscuit Belly Franchising

Biscuit Belly Franchise - End of Year Wrap-Up - 2025 - 1851 Franchise

Biscuit Belly Finishes 2025 Strong and Looks Ahead to a 20-Unit Footprint in 2026

biscuit-belly-20-unit-growth-2026

Wild Bill's Craft Beverage Company

Wild Bill's Soda, Wild Bill's Craft Beverages

Wild Bill’s Caps a Transformational 2025 With Market Expansion, Product Innovation and Franchise Momentum

wild-bills-craft-beverage-2025-wrap-2026-franchise-growth

Express Employment Professionals

Express Employment Professionals - End of Year Wrap 2025 - 1851 Franchise

Express Employment Professionals Celebrates a Year of Growth, Adding 38 New Owners to Its System 

express-employment-professionals-franchise-eoy-2025

Minuteman Press International

Minuteman Press franchise, Lansing, MI. Pictured L-R: Paul, Val, Cary, Lyle, and Greg.

Minuteman Press Franchise in Lansing, MI Passes Torch to New Ownership

minuteman-press-franchise-in-lansing-mi-passes-torch-to-new-ownership

BooXkeeping

Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

booxkeeping-franchise-sofia-bongard

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

The Top 15 Pet Supplies and Retail Franchises for 2026

the-top-15-pet-supplies-and-retail-franchises

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

How to Successfully Build a Home Services Franchise Brand

MORE STORIES LIKE THIS