bannerFranchisor Stories

TWO MEN AND A TRUCK® Diversifies Revenue Streams with Launch of Junk Removal Service

The nation’s largest franchised moving company is piloting a new junk removal service, beginning to roll it out nationwide.

Innovation and creativity are familiar concepts at TWO MEN AND A TRUCK®. Case in point: the moving and storage brand, which has more than 380 locations across 44 states, has added junk removal to its list of services.

The decision to add junk removal came as a response to strong consumer demand, and it follows on the heels of the brand launching storage services to help diversify revenue opportunities and promote franchisee success. In the fall of 2019, the brand enlisted the help of franchisees to develop and launch junk removal services, forming a project team to build a go-to market strategy.

“As our brand has evolved into other services like portable storage and our new long-distance move service, we continue to ask our previous customers what else we could do to help them — either around the move process or in general,” President Randy Shacka said. “This past year we sent out a specific survey asking about related services they may need around their move, and an overwhelming majority came back and said they would want TWO MEN AND A TRUCK® to help with junk removal.”

The brand is currently offering junk removal services in 11 markets: Ann Arbor, Asheville, Boston, Cedar Rapids, Chicago, Cincinnati, Columbus, Greenville, Huntsville, Philadelphia and St. Louis. TWO MEN AND A TRUCK® anticipates it will offer junk removal services in over 30 markets in the U.S. and Canada by the end of 2020.

“Early on, most of the pilot locations chose themselves, as they were the ones that were active in helping our corporate team build out a model we could take to market,” Shacka said. “They expressed interest early on and helped in our planning meetings, so it was a natural fit for them to start out as a pilot location. From there we worked with franchisees in key cities who were ready to take on a new service and in a position to look at investing in the new trucks and equipment, and we went to work on an onboarding plan for them to go live.”

The franchisee and employee response to the addition of junk removal services has been enthusiastic. The service has taken off in terms of revenue, and the profitability around it is strong, Shacka said.

The addition of junk removal services has also proved to be a big development opportunity for movers, drivers and staff members. After all, TWO MEN AND A TRUCK® prides itself on being the type of brand where anyone can move up the ranks. 

“Ultimately, one of the most exciting results is seeing TWO MEN AND A TRUCK® team members taking on more responsibility in managing this service,” Shacka said. “We have drivers, trainers and managers stepping up to learn the new equipment and run with it. Our sales teams have embraced it and have integrated the service into our conversations with potential customers.”

The customer response has also been promising. Junk removal is often part of the moving process, and now TWO MEN AND A TRUCK® customers do not need to worry about engaging with an additional service provider to help them get rid of unwanted items.

“Our vision is to be a one-stop shop and a household name around everything moving, whether you need packing, moving, storage or junk removal,” Shacka said. “Junk removal also helps diversify our revenue streams for consumers who are not moving and who just need some unwanted items removed from their home. It gives them a chance to experience our service and brand first around junk removal, and hopefully, we do our job and create a customer for life.”

One TWO MEN AND A TRUCK® franchisee who is already seeing the benefits of adding junk removal services is multi-unit owner John Judson, who has franchises in St. Louis, Chicago, Sioux Falls and more. Judson and his locations began offering junk removal services in the second week of November 2019.

“We heard about the concept through the home office, and we jumped on board immediately,” Judson said. “It’s a natural fit for us because our customers have been asking for junk removal services for quite some time. We already had the infrastructure there. All we needed was the equipment and marketing.”

Judson noted that with junk removal, employees still get tipped and do not need to worry about wrapping items to protect them, which helps make for an easier job.

“Junk removal is a totally different animal,” Judson said. “You don’t have to worry as much about protecting the item. Our customers love that we now provide this service.”

As an essential service that provides franchisees with multiple revenue streams, TWO MEN AND A TRUCK® proves its mettle as an innovative business opportunity that stays top of mind for customers.

To learn more about franchising with TWO MEN AND A TRUCK, visit https://franchise.twomenandatruck.com/.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

MORE STORIES LIKE THIS