Voodoo Brewing Co.

MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-grows-its-footprint-by-nearly-30-in-2025-setting-the-stage-for-an-elevated-2026-2731217" target="_blank" rel="nofollow">Voodoo Brewing Co.</a> is wrapping up a momentous year marked by substantial expansion, operational improvements and deeper engagement. The craft beer brand ended 2025 with 27 locations nationwide, up from 21 at the start of the year. Reflecting on the growth, Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-grows-its-footprint-by-nearly-30-in-2025-setting-the-stage-for-an-elevated-2026-2731217" target="_blank" rel="nofollow">Erik Ivey</a> said the company approached 2025 with a clear plan to strengthen both relationships and operational foundations.&nbsp;&nbsp;“We came up with a game plan at the beginning of the year to embed ourselves in building relationships, first and foremost with our franchise owners, listening to them, understanding what was going well, what wasn’t and what we needed to do differently,” Ivey said. “We also wanted to listen to our communities and understand how we could improve for them. By the end of 2025, we’d built relationships, redesigned our model, opened quite a few locations, rewarded loyalty and moved in the right direction.”In 2025,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> launched a loyalty program designed to deepen guest engagement while supporting franchisees in marketing directly to their communities.“It allows us to tell our story to loyalty members, provide offers and engage guests more meaningfully,” Ivey said. “It also attracts more loyalty members.”This year, the company supported franchise owners with training and marketing tools through Popmenu, a platform that streamlines communication with loyalty members and provides actionable data and insights.Voodoo also focused on optimizing its economic model. Underperforming locations were evaluated and supported, resulting in a substantial increase in average unit volume. New openings across smaller communities — including Sneads Ferry, North Carolina; Delafield, Wisconsin; Toledo, Ohio; and Lexington, South Carolina — exceeded expectations, attracting elevated local engagement from the start.Looking ahead to 2026, Voodoo plans to further expand its focus on hospitality and support for Voodoo franchisees. The company will further elevate the guest experience both in-house and through community engagement while providing franchise owners with more tools, resources and continuous support.&nbsp;“We’re emphasizing hospitality in three areas: back-of-house execution, front-of-house guest experience and community engagement outside the four walls,” Ivey said. “We’re focused on making it easier for Voodoo franchisees and guests alike.”&nbsp;By listening to franchise owners and engaging directly at the local level, Voodoo has positioned itself for continued growth (while maintaining the uniquely elevated, community-oriented identity that differentiates the brand in the competitive craft beer and restaurant industry).As 2026 approaches, Voodoo Franchise Group is prepared to continue its expansion trajectory. The new year will also see a focus on innovation and operational excellence. Voodoo will build on last year’s momentum with a focus on improving the guest experience and community connection driven by great beer at each local establishment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-grows-its-footprint-by-nearly-30-in-2025-setting-the-stage-for-an-elevated-2026-2731217" target="_blank" rel="nofollow">https://voodoofranchising.com/</a>.

Voodoo Franchise Group Wraps Up 2025 Growth and Looks Ahead to 2026

1851 Franchise

The craft beer franchise concludes 2025 with successful expansions, improved unit performance and a new loyalty program, positioning Voodoo for growth, innovation and increased franchisee support.

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Voodoo Brewing Co. Grows Its Footprint by Nearly 30% in 2025, Setting the Stage for an Elevated 2026

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Franchise Times: Voodoo Brewing COO Touts Importance of Community Connection 

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Voodoo Brewing Co. Launches Opportunity for Fans to Become Stakeholders

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Football season is back, and&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> — the brewpub franchise with 26 locations across multiple states — is kicking it off with a partnership built for fans who take their Saturdays seriously. Back in September,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> and&nbsp;<a href="https://tailgating-challenge.com/">Tailgating Challenge</a> launched lil’ vibes as the official beer of&nbsp;<a href="https://www.nationaldaycalendar.com/national-day/national-tailgating-day-first-saturday-in-september">National Tailgating Day</a> — complete with special-edition cans, brewery events and activations timed with some of the biggest college matchups of the season.&nbsp;This collaboration gives franchise owners a new way to plug into local fan culture while giving tailgaters a flavorful, sessionable beer to bring to the lot.<h2>How the Partnership Started</h2>Like many good stories, this one began on Instagram.<a href="https://www.linkedin.com/in/lukelorick/">Luke Lorick</a>, founder of Tailgating Challenge, first came across Voodoo’s beer after visiting the brand’s Colorado Springs location. “He DM’d on Instagram,” said Chief Marketing Officer&nbsp;<a href="https://www.linkedin.com/in/thomas-guzick-jr-595016293/">Tom Guzick</a>. “He said, ‘Hey, you know, I’m interested in maybe doing something with your product … Here’s what I do tailgating-wise. I’ve been to your Colorado space. I love your branding.’”That simple message kicked off a year-long conversation about what a beer-driven tailgate collaboration could look like. “He’d just tried Lacto-Kooler, and we reshared his story,” Guzick said. “He said, ‘If you ever want to collab on a beer for National Tailgating Day, let me know.’”With National Tailgating Day landing on the first Saturday of college football season each year, it felt like a natural fit.<h2>Choosing the Official Beer of Tailgating Season</h2>Once conversations became serious, Voodoo sent Lorick a lineup of products to test at various tailgates. There were some obvious candidates — including Empty Calories, the brand’s light lager — but Luke gravitated toward something a little more flavorful.“We had just created lil’ vibes this year as the counterpart to our good vibes West Coast IPA," Guzick said. "It has the same big flavor as good vibes, but only 4.3% ABV.”lil’ vibes became the perfect match: a session IPA built for long days, big crowds and hot grills. Voodoo Brewing Co. created a run of limited-edition lil’ vibes cans featuring Tailgating Challenge’s logo as a “hidden Easter egg” and shipped them to markets with strong fan bases and active Tailgating Challenge events.<h2>Launching the Collaboration</h2>The campaign officially launched in early September, coinciding with the first weeks of the college football season. The Tailgating Challenge celebrated National Tailgating Day in Oklahoma and is hosting events in Colorado, Texas and South Carolina throughout the season.Voodoo has already shipped special lil’ vibes cans to these markets where it distributes and the team at Tailgate Challenge even took some to Oklahoma to support its tailgate, even though Voodoo does not currently distribute there.&nbsp;&nbsp;The partnership even sparked ideas for future years, including a possible full custom label rollout for the 2026 season.<h2>What This Means for Voodoo Franchise Owners</h2>For franchise owners, the partnership creates a new entry point into football culture — one of the most passionate, reliable, and social consumer groups in the country.“It gives them opportunities to market lil’ vibes as the official tailgating beer,” Guzick said. “It gives them ways to connect with Luke and his whole community … especially those with big college football programs nearby.”<h2>What’s Next</h2>Both teams see this first season as the foundation for something bigger.“This was the best way we could get it into our lineup,” Guzick said. “Start small, see what the market says, and grow from there.”With Luke traveling to games across the country, Voodoo selling out of special cans in select markets, and franchise owners leaning into the excitement, the partnership has already shown how far a good idea — and a great beer — can go.For now, tailgaters everywhere can toast the season with lil’ vibes, the official beer of National Tailgating Day, and maybe the start of a long-running football tradition.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.

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Voodoo Brewing Co. Grows Its Footprint by Nearly 30% in 2025, Setting the Stage for an Elevated 2026

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