Every year, Buffalo Wings & Rings brings members of its franchise system together for its annual conference. And this year’s event—which was centered around a theme titled “Wings of Fortune”—was one of the brand’s strongest conferences to date.

The focus of Buffalo Wings & Rings’ conference this June in Clearwater, Florida was all about how the brand plans to grow down the line. From corporately owned units to new and existing franchisees expanding their reach as entrepreneurs, Buffalo Wings & Rings is gearing up for strategic growth. And in order to facilitate that ongoing initiative, the brand is shining a light on its comprehensive support system.

Franchisees who enter Buffalo Wings & Rings’ system receive a level of support that’s rarely found in the franchising industry. From initial training to keeping the lines of communication open throughout the life of a franchise agreement, local owners who sign on to open their own restaurant are positioned for success from day one. And according to Buffalo Wings & Rings CEO Nader Masadeh, it’s that commitment to creating a culture of support that continues to fuel the brand’s growth.

In an interview with 1851 publisher Nick Powills at the brand’s annual conference, Masadeh said, “There are some franchises that talk about support, and there are some that actually do it. We have three strategies, and one of them is continuous improvement in the development of our franchisees on a personal level and a professional level. And we live by that strategy. Because I believe that if we support them in the proper way, it’s going to have a great return back to the corporate office. We’re in business together. They’re our franchise partners. So we don’t look at it as franchisees and franchisors—it’s one enterprise.”

To watch Masadeh’s full interview, see the video above or click here.