Wings and Rings

After a 2017 that presented a variety of challenges to companies across the restaurant landscape, Cincinnati-based <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-franchise-carries-spring-sales-momentum-into-annual-conference-2706902" target="_blank" rel="nofollow">elevated sports restaurant franchise Buffalo Wings &amp; Rings</a> is heading into the half-year point of 2018 and their annual conference with a full head of steam. The company ended 2017 by surpassing the milestone $100-million in domestic systemwide sales and launched into an impressive spring in 2018.In March, <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-franchise-carries-spring-sales-momentum-into-annual-conference-2706902" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a> broke the company’s highest sales week record three weeks in a row. They followed up that strong month by ending the month of April with systemwide comp sales up by 8.5 percent.As the company prepares for their annual conference at the end of June, the corporate team is excited to collaborate with franchisees in the system to discuss how to harness the momentum and a pathway towards a strong 2018.“The success is being driven by the fact that we are reinforcing the same things we've done for a long time – making sure that the service that we're giving our guests is truly club level and that our menu offering is chef inspired, fresh and crave-worthy. So those two things are important in every guest experience and then it’s all about marketing that outside of our four walls. We just do a better job than anyone else in that regard and it’s paying off,” said Tom Jenkins, Director of Franchise Operations for Buffalo Wings &amp; Rings.March has historically been a strong month for the company, as the annual NCAA March Madness basketball tournament bring fans in to enjoy the games. The company also offered a special Lenten season menu featuring meatless options. Those two things helped drive some of the increased traffic that led to the three straight weeks of record sales, along with a variety of initiatives the BW&amp;R marketing team continues to roll out and hone.“It’s a lot of little things. We’re seeing a lot of growth and opportunity in off-premise dining. We continue to see traction in our launch of online ordering. Catering has continued to grow and take off. We launched the app in the first part of the year and that continues to grow. We added a separate carry-out area at several locations and have seen success there,” said Diane Matheson, Vice President of Marketing for Buffalo Wings &amp; Rings. “We’ve added frequency campaigns like LTO’s to drive check average. With March Madness, we were driving to get people in the door with a Miller-Coors partnership, which we actually had two guests win.”The three weeks in a row of record-setting sales was also simply a result of the fact that Buffalo Wings &amp; Rings continues to expand and add new restaurants year-over-year. Jenkins noted that the brand has more stores than they’ve ever had, and as the brand sets to open several more before the end of 2018, that should add to the wave of success.“Our growth is fueling the records first and foremost. We're having a great year. For that same time period, our comp sales were up 5.1 percent over last year. March is one of our busiest times of year - but to be up that much over last year is impressive. March Madness is a big driver for us.&nbsp;We broke company records last year during this same time, but to do it again is a great feeling,” said Jenkins.However, the Buffalo Wings &amp; Rings team is not just patting themselves on the collective back as they end Q2 and plan for the second half of the year – and the years ahead.“Currently, we like to think that we give better service than our competitors. The X's and O's of that service are similar enough that we want to continue to find ways to further differentiate ourselves. As an executive team, we're taking a long hard work at how we can even elevate the service that we're providing guests. We think that is key to keeping our growth moving in the future,” said Jenkins.Similarly, Matheson mentioned that the corporate team spent last year investing in a lot of things that are paying off in the first half of 2018. For instance, the company launched a refreshed and revamped menu in April, added two new roles in the marketing department at the beginning of the year, is doubling down on local store marketing guidance and support, and is also pushing out a campaign about being “the better Buffalo” focusing on the comparative quality of the company’s food versus similarly named competitors in the space.“We are not taking our foot off the gas. We are going to understand what our guests want and deliver it by constantly doing consumer research and R&amp;D. We are researching what is attracting Millennials and Gen Z. We’re keeping our eye on what other restaurants are doing to attract and keep those audiences, and what it is about our brand that is successful and can enhance that success,” said Matheson.“We don’t want to be comfortable. We always want to be asking questions and challenging ourselves,” she added.

Buffalo Wings & Rings Franchise Carries Spring Sales Momentum into Annual Conference

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Elevated Sports Restaurant Franchise Breaks Weekly Sales Record Three Weeks in a Row in March, Systemwide Comp Sales Up 8.5 Percent In April

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Wings and Rings Rolls Out New Seasonal Sips, Menu Items and Holiday Gift Card Bonuses for Winter Limited-Time Offer

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

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CINCINNATI, Ohio —&nbsp;With the Big Game right around the corner,&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the club-level sports restaurant and bar franchise with 85 locations worldwide, is giving guests even more reasons to gather with the return of Sam Adams beer cheese as part of its Crafted Classics menu. Guests who have downloaded the Wings and Rings app can score five free wings through the&nbsp;<a href="https://www.wingsandrings.com/super-offer">Big Game giveaway</a> when the Big Game kicks off (February 8), redeemable in-restaurant from February 9–13, a winning play without ever leaving the couch.Available January 28 through April 26, 2026, the Crafted Classics menu delivers generous portions and craveable, comfort-forward flavors made for watching the Big Game, sharing with friends or enjoying a relaxed family meal.A longtime guest favorite, Sam Adams beer cheese is back across the Crafted Classics menu, bringing bold, familiar flavor to the dishes guests already love. The lineup leans into familiar favorites that pair easily with wings, burgers and cold drinks, just in time for football’s biggest moments. Pricing stays in line with Wings and Rings’ everyday offerings, with portion options that make it easy to order for groups or individuals.“Sam Adams beer cheese is comfort food with personality,” said&nbsp;<a href="https://www.linkedin.com/in/dan-admire-cec-195b2066/">Dan Admire</a>, Corporate Executive Chef and culinary innovator for Wings and Rings. “It’s bold, shareable and made for moments when the table’s full, the game’s on and everyone wants something they’ll keep coming back for.”The Crafted Classics menu includes:<ul><li>Sam’s Beer Cheese Loaded Fries or Chips: Fries or Saratoga chips topped with house-made Sam Adams beer cheese, bacon, scallions and bleu cheese crumbles.</li><li>Beer Cheese Chicken Sandwich: A crispy, beer-battered chicken breast with smoked bacon, Sam Adams beer cheese, caramelized onions, lettuce and tomato on a brioche bun, served with a choice of side.</li><li>Beer Cheese Jumbo Tenders: Beer-battered chicken tenders served with beer cheese dipping sauce and fries, available in three and four-piece options.</li></ul>From the bar, guests can enjoy drinks that pair perfectly with game-day food, including Sam Adams Boston Lager, along with the Sunday Sunrise Sangria and Red Berry Sangria.With craveable flavors, shareable portions, and the&nbsp;<a href="https://www.wingsandrings.com/super-offer">Big Game giveaway</a>, Wings and Rings makes it easy for fans to celebrate every touchdown, cheer with friends, and enjoy the ultimate game-day experience.To find a Wings and Rings near you, visit:&nbsp;<a href="https://www.wingsandrings.com">https://www.wingsandrings.com</a>.ABOUT WINGS AND RINGSEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life, and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.&nbsp;

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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Buffalo Wings & Rings Franchise Carries Spring Sales Momentum into Annual Conference

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