Wings and Rings

In the restaurant industry, competition for customers is fierce. Amid a global pandemic that forces food establishments to close, restrict dining, or move exclusively to delivery and pickup services, a strong marketing strategy is needed to stay alive.This year, <a href="https://medium.com/@emanuelemadeddu/the-role-of-brand-marketing-in-2020-8dbb27116493?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957#:~:text=Brand%20Marketing%20in%202020%20is,the%20medium%2Dterm%20financial%20returns." target="_blank" rel="nofollow">many restaurant brands found their marketing plans upended by the coronavirus crisis.</a> Legacy brand <a href="https://www.buffalowingsandrings.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a>, which was founded in the 1980s and started franchising in the 1990s, was prepared for the year’s unexpected challenges. “In my mind, the pandemic has done nothing different to the restaurant experience other than accelerate things that were already happening,” said Buffalo Wings &amp; Rings CEO Nader Masadeh.Instead of hanging flyers or posters geared toward in-house diners that were not stopping in, the <a href="https://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">80 unit franchise</a> branched out beyond the four walls of its restaurants to reach customers. “With things shutting down, we shifted the strategy to reach customers,” says <a href="https://www.linkedin.com/in/diane-matheson-8a887a4/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Diane Matheson, vice president of marketing at Buffalo Wings &amp; Rings</a>.That shift in focus resulted in major sales. Pickup orders went from approximately 15% of the business in 2019 to 40% of the business in 2020.Buffalo Wings &amp; Rings had a digital presence before COVID-19, but the pandemic <a href="https://www.smartbrief.com/original/2020/12/4-major-trends-digital-marketing-2021?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">forced it and other brands to adopt digital channels for product and service delivery as well as marketing</a>. In 2020, Matheson said they became more digital.&nbsp;For example, Buffalo Wings &amp; Rings increased their presence on social media platforms like <a href="https://www.facebook.com/wingsandrings/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Facebook</a>. They rewarded customers with gift cards and swag for their interactions. They also offered cooking segments to keep fans interested in their menu options. One segment titled, “<a href="https://fb.watch/2x68vOX1nk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">Dishin’ with Dan,” features Buffalo Wings &amp; Rings’ Chef Dan</a>. He walks people through kitchen techniques and tips, such as turning leftover chicken tenders from a pickup order into a stir fry dish using vegetables and rice.Buffalo Wings &amp; Rings also tested new ads on platforms like Spotify, and retargeted and refocused their SEO work so the brand would come up at the top of a Google search.&nbsp;Their messaging in these ads was mainly to encourage pick-up and delivery options. And their <a href="https://www.buffalowingsandrings.com/menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-takes-marketing-beyond-its-four-walls-to-promote-its-pickup-and-delivery-options-2714957" target="_blank" rel="nofollow">menu</a> reflected that shift as well. “We’re a really good option for to-go,” said Matheson. Buffalo Wings &amp; Rings offers a Tailgreat Bundle with 30 traditional or boneless wings or 14 tenders with a party-sized appetizer and dips, or options for kids with just chicken tenders and dipping sauces.&nbsp;The brand’s outreach efforts helped bring customers into restaurants like <a href="https://1851franchise.com/buffalowingsandrings/why-buffalo-wings-rings-franchisee-frances-zwick-is-continuing-to-grow-with-the-brand-2713816#franchisor">Fraces Zwick’s in Kentucky</a> once restrictions were lifted. Zwick, like many other restaurant owners, was hit by COVID-19 setbacks. Although she was unable to open her dining room, her pickup window and outdoor patio remained popular.&nbsp;“We know how to safely operate during a pandemic and are lucky enough to continue to open — I’m thrilled about that,” said Zwick.&nbsp;“The main thing about the club-level experience is it’s all about connecting people together. People that want to hang out and watch the game and talk,” said Buffalo Wings &amp; Rings’ CEO Nader Masadeh. “We created family packs and promotions to create that connection at home.”ABOUT BUFFALO WINGS &amp; RINGS: Established in 1984 in Cincinnati, Ohio, Buffalo Wings &amp; Rings is the ultimate sports restaurant and bar franchise providing a club-level experience with better food, VIP views and our Buffalove ® Service Promise. The franchise is taking game-time to the next level with bright, inviting dining rooms, elevated fan experiences and a chef-inspired menu featuring a rotation of seasonal and diverse limited-time offerings, fresh salads, homemade Bleu Cheese, innovative sandwich options, burgers and fresh, never-frozen wings to satisfy every sports fan. With more than 80 units across the globe, Buffalo Wings &amp; Rings is changing the sports restaurant and bar category, bringing elevated food and experiences that are accessible and affordable to all. For more information, visit www.buffalowingsandrings.com.

Buffalo Wings And Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

1851 Franchise

New marketing strategies helped the 80 unit restaurant franchise Buffalo Wings & Rings attract new customers and keep existing ones in 2020.

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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Wings and Rings Rolls Out New Seasonal Sips, Menu Items and Holiday Gift Card Bonuses for Winter Limited-Time Offer

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

Wings and Rings Launches All-New Daily Value Lineup Packed with Big Flavors and Big Savings

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is shaking up the week with a fresh lineup of&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value offers</a> starting March 2. Leaning further into its reputation for crave-worthy wings and tenders, the brand is doubling down on what matters most: big flavor, big portions and big-time value, whether you’re feeding the family or grabbing your favorites with friends.&nbsp;Here’s what guests can expect from the Wings and Rings’ Daily Value lineup:<ul><li>Monday and Friday: Kids Eat Free kicks off and wraps up the week. Start Monday with homework after school and end Friday toasting the weekend with the game on at your local Wings and Rings.</li><li>Tuesday: 40% off wings! Traditional or boneless, every wing is juicy, tender and loaded with bold, crave-worthy flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Midweek cravings, meet unbeatable value. Wings and Rings’ three-piece tender baskets feature big, hand-breaded tenders, and offer better prices and bigger servings than most fast-food options.</li><li>Weekday Lunch (11 a.m. – 2 p.m.): Lunch doesn’t have to be small. Enjoy full-size lunch options, from wings, to sandwiches, burgers or salads, all at wallet-friendly prices.</li><li>Happy Hour (Monday–Friday, 3 p.m. – 6 p.m.): Your favorite time of day just got better. Unwind with great drinks, food and can’t-miss deals all afternoon.&nbsp;</li></ul>These Daily Value offers are designed to give fans and families more of what they love: bold flavor, hearty portions and meals that satisfy.“We built our Daily Value lineup to give big value to the families and fans that make us who we are,” said&nbsp;<a href="https://www.linkedin.com/in/dansweatt/">Dan Sweatt</a>, Senior Marketing Manager. “We’re confident we have the best wings and tenders you can find. If you haven’t tried us before, now there’s a great reason to give us a shot. If you’re already a fan, this is our way of saying thank you.”Starting March 2, weekdays are about to get a whole lot tastier. To see the full menu or find your local Wings and Rings, visit:&nbsp;<a href="http://www.wingsandrings.com">www.wingsandrings.com</a>.About Wings and RingsEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.

Starting March 2, the sports restaurant franchise will begin offering huge wing savings, Kids Eat Free nights and daily deals that make skipping the kitchen easy.

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CINCINNATI, Ohio —&nbsp;With the Big Game right around the corner,&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the club-level sports restaurant and bar franchise with 85 locations worldwide, is giving guests even more reasons to gather with the return of Sam Adams beer cheese as part of its Crafted Classics menu. Guests who have downloaded the Wings and Rings app can score five free wings through the&nbsp;<a href="https://www.wingsandrings.com/super-offer">Big Game giveaway</a> when the Big Game kicks off (February 8), redeemable in-restaurant from February 9–13, a winning play without ever leaving the couch.Available January 28 through April 26, 2026, the Crafted Classics menu delivers generous portions and craveable, comfort-forward flavors made for watching the Big Game, sharing with friends or enjoying a relaxed family meal.A longtime guest favorite, Sam Adams beer cheese is back across the Crafted Classics menu, bringing bold, familiar flavor to the dishes guests already love. The lineup leans into familiar favorites that pair easily with wings, burgers and cold drinks, just in time for football’s biggest moments. Pricing stays in line with Wings and Rings’ everyday offerings, with portion options that make it easy to order for groups or individuals.“Sam Adams beer cheese is comfort food with personality,” said&nbsp;<a href="https://www.linkedin.com/in/dan-admire-cec-195b2066/">Dan Admire</a>, Corporate Executive Chef and culinary innovator for Wings and Rings. “It’s bold, shareable and made for moments when the table’s full, the game’s on and everyone wants something they’ll keep coming back for.”The Crafted Classics menu includes:<ul><li>Sam’s Beer Cheese Loaded Fries or Chips: Fries or Saratoga chips topped with house-made Sam Adams beer cheese, bacon, scallions and bleu cheese crumbles.</li><li>Beer Cheese Chicken Sandwich: A crispy, beer-battered chicken breast with smoked bacon, Sam Adams beer cheese, caramelized onions, lettuce and tomato on a brioche bun, served with a choice of side.</li><li>Beer Cheese Jumbo Tenders: Beer-battered chicken tenders served with beer cheese dipping sauce and fries, available in three and four-piece options.</li></ul>From the bar, guests can enjoy drinks that pair perfectly with game-day food, including Sam Adams Boston Lager, along with the Sunday Sunrise Sangria and Red Berry Sangria.With craveable flavors, shareable portions, and the&nbsp;<a href="https://www.wingsandrings.com/super-offer">Big Game giveaway</a>, Wings and Rings makes it easy for fans to celebrate every touchdown, cheer with friends, and enjoy the ultimate game-day experience.To find a Wings and Rings near you, visit:&nbsp;<a href="https://www.wingsandrings.com">https://www.wingsandrings.com</a>.ABOUT WINGS AND RINGSEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life, and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.&nbsp;

The Crafted Classics limited-time menu, featuring Sam Adams beer cheese, returns January 28 with craveable favorites and a Big Game free wings giveaway.

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Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu 

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu and Ongoing Promotions

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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