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FSR Magazine: Buffalo Wings & Rings Didn't Survive the Wing Crisis - It Thrived During It

How the growing restaurant franchise achieved its best financial year in history

By Brian Jaeger<p>1851 Contributor</p>
Updated 1:13PM 06/22/20

Cincinnati-based elevated sports restaurant franchise Buffalo Wings & Rings reached a milestone in 2017, crossing the $100-million in systemwide sales mark for the first time in company history - and did this in a year when chicken-focused restaurants were panicking due to high chicken prices. Recently, FSR Magazine took a look at the brand's success amidst those commodities pressures. "We were just a little bit smarter than the other guys, saying hey, listen, all of these strategies aren’t just going to work out,” Nader Masadeh, CEO of Buffalo Wings & Rings told FSR. “… It’s our in-depth, in-touch strategy with our consumers and understanding consumer behavior. And sometimes I think that’s where a lot of brands miss the point. They sit in a room and talk about ideas where in reality the execution will fail. The strategy is as good as the execution and sometimes a lot of brands miss that point. We center all of our decisions through consumer insights and our franchisees, too.” In 2018, Buffalo Wings & Rings expects to grow restaurant count another 10 percent and sign 10 new franchise deals. Read more here.