Wings and Rings

When it comes to building a successful restaurant, <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-wings-rings-builds-restaurant-business-one-guest-at-a-time-2705147" target="_blank" rel="nofollow">Wings &amp; Rings has always subscribed to a long-term strategy to build a loyal fan base and win over new fans</a> through proactive marketing and delivering on its service promise. The company has developed a refined approach towards scaling a business incorporating methods to speak to would-be customers directly and take care of loyal customers to increase retention.The philosophy behind creating a business model that will continue to be successful may seem simple, but is part of the company’s culture – instill a strong “people first” mentality throughout every level of the Wings &amp; Rings model.“We want to make Wings &amp; Rings a regular part of our guests’ behavioral pattern,” said Philip Schram, chief development officer for Wings &amp; Rings. “It's all about building the business and at the end of the day, this is a service industry. In an increasingly competitive environment, those who take care of each and every person that walks through their door will be successful.”Believing that true success in the restaurant industry doesn’t come from one big splashy bang during a grand opening, but rather comes from a continued proactive approach to attracting and retaining guests, Schram and the leadership team at <a href="https://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-wings-rings-builds-restaurant-business-one-guest-at-a-time-2705147" target="_blank" rel="nofollow">Wings &amp; Rings encourage franchisees to enter the business well-funded</a>. Having a long-term game plan that includes continued investment in marketing and in maintaining quality team members and solid operations will lead to the building of a sound business over time. The company focuses on winning every opportunity with new guests and proactively ingraining the business into the local community.Bill and Christine Melton, Wings &amp; Rings franchisees and restaurant industry veterans, opened their Arlington, Texas, Wings &amp; Rings restaurant in October 2016. The couple has subscribed to the same “people first” approach held by the Wings &amp; Rings corporate team and have made that a focal point of their restaurant’s growth plan in the last year and two months in operation.“From day one, we always say that it doesn’t matter what’s going on at the time, the people are the most important part of the restaurant,” said Melton. “My wife and I role model that - we open the door for people – and there are very few places that are still doing that. Opening the door and welcoming people, and then thanking them for coming when they leave is important.”According to Melton, his restaurant is up an average of 67 percent heading into the end of 2017 and he attributes the growth to building the business one guest at a time. Schram, who visited the Arlington restaurant in the fall, got a chance to see this first-hand.“Bill Melton is focused on hospitality and developing his people. It's showing. His staff was extremely well-trained and he is on an excellent trajectory,” said Schram. “Bill and Christine understand the power of creating a culture of success inside of their four walls but they also don’t wait for guests to come to them. They get out there and act as fantastic brand ambassadors in their community.”Besides a heavy focus on people and maintaining a clean and welcoming restaurant, Melton has also found ways to build his Wings &amp; Rings business by tapping into opportunities in the technology realm and in the community.For example, Melton started working with Fooda, a company that connects restaurants with office buildings to create lunch time “pop up” restaurants, in order to drive sales during lunch time, amp up catering and introduce Wings &amp; Rings to a new audience. Melton has also started working with Uber Eats in order to expand the footprint of people they reach and build sales outside of the restaurant’s four walls. He’s mixed these innovative approaches with some of the tried-and-true marketing efforts such as targeting the nearby Dallas Cowboy’s fan base, working with hotels near the restaurant by providing menus and free wing cards, and finding ways to introduce the brand’s high-quality product to as many people as possible.“The restaurant industry has changed so much,” said Melton. “Anyone who serves food is competition. There are so many options out there. But we have the best wings in the Dallas-Fort Worth area. If people don’t believe me, and try our wings and don’t like them, I tell them that I’ll pay for them myself. No one has corrected me yet.”

How Wings & Rings Builds Restaurant Business One Guest at a Time

1851 Franchise

Elevated Sports Restaurant Franchise Grows Through Strategic Approach to Attracting New Guests and Increasing Customer Loyalty

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Wings and Rings Rolls Out New Seasonal Sips, Menu Items and Holiday Gift Card Bonuses for Winter Limited-Time Offer

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

Wings and Rings Launches All-New Daily Value Lineup Packed with Big Flavors and Big Savings

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is shaking up the week with a fresh lineup of&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value offers</a> starting March 2. Leaning further into its reputation for crave-worthy wings and tenders, the brand is doubling down on what matters most: big flavor, big portions and big-time value, whether you’re feeding the family or grabbing your favorites with friends.&nbsp;Here’s what guests can expect from the Wings and Rings’ Daily Value lineup:<ul><li>Monday and Friday: Kids Eat Free kicks off and wraps up the week. Start Monday with homework after school and end Friday toasting the weekend with the game on at your local Wings and Rings.</li><li>Tuesday: 40% off wings! Traditional or boneless, every wing is juicy, tender and loaded with bold, crave-worthy flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Midweek cravings, meet unbeatable value. Wings and Rings’ three-piece tender baskets feature big, hand-breaded tenders, and offer better prices and bigger servings than most fast-food options.</li><li>Weekday Lunch (11 a.m. – 2 p.m.): Lunch doesn’t have to be small. Enjoy full-size lunch options, from wings, to sandwiches, burgers or salads, all at wallet-friendly prices.</li><li>Happy Hour (Monday–Friday, 3 p.m. – 6 p.m.): Your favorite time of day just got better. Unwind with great drinks, food and can’t-miss deals all afternoon.&nbsp;</li></ul>These Daily Value offers are designed to give fans and families more of what they love: bold flavor, hearty portions and meals that satisfy.“We built our Daily Value lineup to give big value to the families and fans that make us who we are,” said&nbsp;<a href="https://www.linkedin.com/in/dansweatt/">Dan Sweatt</a>, Senior Marketing Manager. “We’re confident we have the best wings and tenders you can find. If you haven’t tried us before, now there’s a great reason to give us a shot. If you’re already a fan, this is our way of saying thank you.”Starting March 2, weekdays are about to get a whole lot tastier. To see the full menu or find your local Wings and Rings, visit:&nbsp;<a href="http://www.wingsandrings.com">www.wingsandrings.com</a>.About Wings and RingsEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.

Starting March 2, the sports restaurant franchise will begin offering huge wing savings, Kids Eat Free nights and daily deals that make skipping the kitchen easy.

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Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu 

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu and Ongoing Promotions

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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How Wings & Rings Builds Restaurant Business One Guest at a Time

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