Wings and Rings

When it comes to building a successful restaurant, <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-wings-rings-builds-restaurant-business-one-guest-at-a-time-2705147" target="_blank" rel="nofollow">Wings &amp; Rings has always subscribed to a long-term strategy to build a loyal fan base and win over new fans</a> through proactive marketing and delivering on its service promise. The company has developed a refined approach towards scaling a business incorporating methods to speak to would-be customers directly and take care of loyal customers to increase retention.The philosophy behind creating a business model that will continue to be successful may seem simple, but is part of the company’s culture – instill a strong “people first” mentality throughout every level of the Wings &amp; Rings model.“We want to make Wings &amp; Rings a regular part of our guests’ behavioral pattern,” said Philip Schram, chief development officer for Wings &amp; Rings. “It's all about building the business and at the end of the day, this is a service industry. In an increasingly competitive environment, those who take care of each and every person that walks through their door will be successful.”Believing that true success in the restaurant industry doesn’t come from one big splashy bang during a grand opening, but rather comes from a continued proactive approach to attracting and retaining guests, Schram and the leadership team at <a href="https://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-wings-rings-builds-restaurant-business-one-guest-at-a-time-2705147" target="_blank" rel="nofollow">Wings &amp; Rings encourage franchisees to enter the business well-funded</a>. Having a long-term game plan that includes continued investment in marketing and in maintaining quality team members and solid operations will lead to the building of a sound business over time. The company focuses on winning every opportunity with new guests and proactively ingraining the business into the local community.Bill and Christine Melton, Wings &amp; Rings franchisees and restaurant industry veterans, opened their Arlington, Texas, Wings &amp; Rings restaurant in October 2016. The couple has subscribed to the same “people first” approach held by the Wings &amp; Rings corporate team and have made that a focal point of their restaurant’s growth plan in the last year and two months in operation.“From day one, we always say that it doesn’t matter what’s going on at the time, the people are the most important part of the restaurant,” said Melton. “My wife and I role model that - we open the door for people – and there are very few places that are still doing that. Opening the door and welcoming people, and then thanking them for coming when they leave is important.”According to Melton, his restaurant is up an average of 67 percent heading into the end of 2017 and he attributes the growth to building the business one guest at a time. Schram, who visited the Arlington restaurant in the fall, got a chance to see this first-hand.“Bill Melton is focused on hospitality and developing his people. It's showing. His staff was extremely well-trained and he is on an excellent trajectory,” said Schram. “Bill and Christine understand the power of creating a culture of success inside of their four walls but they also don’t wait for guests to come to them. They get out there and act as fantastic brand ambassadors in their community.”Besides a heavy focus on people and maintaining a clean and welcoming restaurant, Melton has also found ways to build his Wings &amp; Rings business by tapping into opportunities in the technology realm and in the community.For example, Melton started working with Fooda, a company that connects restaurants with office buildings to create lunch time “pop up” restaurants, in order to drive sales during lunch time, amp up catering and introduce Wings &amp; Rings to a new audience. Melton has also started working with Uber Eats in order to expand the footprint of people they reach and build sales outside of the restaurant’s four walls. He’s mixed these innovative approaches with some of the tried-and-true marketing efforts such as targeting the nearby Dallas Cowboy’s fan base, working with hotels near the restaurant by providing menus and free wing cards, and finding ways to introduce the brand’s high-quality product to as many people as possible.“The restaurant industry has changed so much,” said Melton. “Anyone who serves food is competition. There are so many options out there. But we have the best wings in the Dallas-Fort Worth area. If people don’t believe me, and try our wings and don’t like them, I tell them that I’ll pay for them myself. No one has corrected me yet.”

How Wings & Rings Builds Restaurant Business One Guest at a Time

1851 Franchise

Elevated Sports Restaurant Franchise Grows Through Strategic Approach to Attracting New Guests and Increasing Customer Loyalty

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-wings-rings-builds-restaurant-business-one-guest-at-a-time

FRANCHISE INFORMATION

Own a Wings and Rings

Wings and Rings Momentum

New Menu Offerings

Franchisee Spotlight

Learn

Download Brochure

Visit Website

WINGS AND RINGS

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu and Ongoing Promotions

Wings and Rings Brings the Heat With Fire-Roasted Serrano Wings, Game-Day Combos and Sweet Seasonal Sips

WINGS AND RINGS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT WINGS AND RINGS

CONTACT WINGS AND RINGS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

State / Province

Zip Code

Liquidity

What prompted you to contact us at this time?

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu 

wings-and-rings-summer-menu-2025

Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

wings-and-rings-celebrates-40-years-of-wings-and-growth-thriving-q3-highlights-customer-engagement-menu-innovations-and-exciting-future-plans

Wings and Rings Kicks-Off 40th Anniversary Celebration on National Chicken Wing Day

wings-and-rings-kicks-off-40th-anniversary-celebration-on-national-chicken-wing-day

Wings and Rings Makes Huge Strides in Q1: Innovations, Loyalty Growth and Strategic Partnerships

wings-and-rings-makes-huge-strides-in-q1

Wings and Rings - Fall LTO - 1851 Franchise

wings-and-rings-fall-lto-2025

How Wings & Rings Builds Restaurant Business One Guest at a Time

MORE STORIES LIKE THIS