Wings and Rings

When <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nader-masadeh-on-3161" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> President and CEO Nader Masadeh went undercover to guarantee that three of his restaurants had the right recipe for success, he discovered the good, the bad and one kitchen that&#8217;s a little too hot to handle. Under the guise of &#8220;Pete,&#8221; an everyday employee, Masadeh left the comfort of his corner office to have his personal and professional journey spotlighted on the hit CBS series &#8220;Undercover Boss.&#8221; For nearly a week, he worked alongside employees to complete routine tasks, which included everything from washing dishes in a Cincinnati location to serving tables in Chicago and prepping meals in Bardstown, Kentucky. The purpose of the experience is to help people like Masadeh gain a new perspective on corporate teams should place their focus to improve operations across the system. &#8220;I knew from the very beginning that to really make this company successful, I needed to see firsthand how we execute on a day-to-day basis,&#8221; Masadeh said. After shaving his mustache, shaving his head and dying his hair white, Masadeh suited up in an orange velour jumpsuit and hit the road. Here are a few highlights from the episode: Masadeh is faced with a feisty manager. While in Bardstown, Kentucky, Masadeh dons a grease-splattered apron to take on food preparation responsibilities. But thanks to Wes, the location&#8217;s kitchen manager, frying chicken wings and fries ends up being a little more work than he bargained for. While on the job, Wes tells Masadeh that he believes fear equals respect, and he rules with an &#8220;absolute iron fist.&#8221; Shocked by the things Wes says to his kitchen staff, Masadeh later confronts him during a follow-up meeting. &#8220;I will not allow anybody to be bullied,&#8221; Masadeh said. He then asked the franchisee to decide whether or not he wanted to fire the kitchen manager&#8212;he did. One of the employees compares the company to <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nader-masadeh-on-3161" target="_blank" rel="nofollow" target="_blank">Buffalo Wild Wings</a>. While visiting one of the company&#8217;s top stores in Chicago, a server compares Buffalo Wings &amp; Rings to Buffalo Wild Wings. Bad move. Masadeh prides himself in the extensive work done to introduce a new design to the stores, featuring a sleeker design and family-friendly atmosphere. For starters, Buffalo Wings &amp; Rings serves its food on china, which helps differentiate itself from the aforementioned rival. &#8220;We want to create a new experience for consumers who want the sports experience, but don&#8217;t want it in a sports bar. This is not a traditional sports bar&#8212;the dark, masculine, fried food kind of concept,&#8221; Masadeh said. Masadeh is inspired by an employee in Cincinnati. At his first gig in Cincinnati, Masadeh is tasked with dishwashing. With the help of Dave, a part-time employee with the fastest dishwashing hands in the Midwest, Masadeh is inspired by his genuine love for the company, despite the fact that he&#8217;s forced to work two jobs just to pay the bills. Saying that more stores could &#8220;benefit from hiring employees like Dave,&#8221; Masadeh offers him 40 hours at the store as well as training as a cook. Masadeh also set aside $20,000 for a retirement account for the employee. Oprah isn&#8217;t the only one who likes giving stuff away. After meeting Amber, a server and college student, at a location in Chicago, Masadeh is moved by her hard work and dedication to Buffalo Wings &amp; Rings. But after hearing that she&#8217;s struggling to pay off her student loans, he surprised her by setting up the company&#8217;s first scholarship fund. He also gave Amber a new car; in the show, the duo delivered an order in her old car, which had 200,000 miles on it.

1851 Franchise

After shaving his mustache and dying his hair white, Buffalo Wings & Rings' CEO goes undercover. Here are a few of the highlights.  

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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