In 2015, more than 90% of consumers reported purchasing or receiving gift cards - that's according to First Data Corp, and the subject of a recent Restaurant Hospitality article examining how franchise restaurant brands are making most of the holiday gift card opportunity.
“This year we really honed in on the Black Friday craze and made a big digital push on the local level, and it paid off,” Linsey Case, marketing manager of Buffalo Wings & Rings, told Restaurant Hospitality. “On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club ’84 eclub and heavily on local Facebook pages. We saw a 340 percent increase in the first week, with sales of just over 1,600 gift cards, and nearly 1,100 on Black Friday alone.”
Having fun with your holiday gift card promotion and allowing your team members to be creative with how they sell gift cards is another tip to make the most of the seasonal opportunity.
Wings and Rings
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Having fun with your holiday gift card promotion and allowing your team members to be creative with how they sell gift cards is another tip to make the most of the seasonal opportunity.
In 2015, more than 90% of consumers reported purchasing or receiving gift cards - that's according to First Data Corp, and the subject of a recent Restaurant Hospitality article examining how franchise restaurant brands are making most of the holiday gift card opportunity.
“This year we really honed in on the Black Friday craze and made a big digital push on the local level, and it paid off,” Linsey Case, marketing manager of Buffalo Wings & Rings, told Restaurant Hospitality. “On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club ’84 eclub and heavily on local Facebook pages. We saw a 340 percent increase in the first week, with sales of just over 1,600 gift cards, and nearly 1,100 on Black Friday alone.”
Having fun with your holiday gift card promotion and allowing your team members to be creative with how they sell gift cards is another tip to make the most of the seasonal opportunity.
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About the Author
Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
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