Wings and Rings

<a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shifting-a-franchises-customer-demographic-1121" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> still wants sports fans to eat
its signature wings and burgers while watching their favorite game, but it has
overhauled its menu and transformed its store to appeal to the decision makers
in the home &#8211; the woman and ultimately their families.

&#8220;In most families, the decision of where they dine out is
made by the wife, then the kids and then maybe the husband,&#8221; said Philip
Scham, executive vice president of franchise development. &#8220;We want to be more
women-friendly and we are doing this through our menu and the appearance of the
store.&nbsp; It&#8217;s a win-win for the entire
family.&nbsp; The husband gets to enjoy the
wings and watch sports, while the wife is given a flavor profile that she can&#8217;t
resist along with a fun atmosphere to enjoy with her family.&#8221;

A store re-design has made it lighter and brighter at half
of the Buffalo Wings &amp; Rings locations, by putting in more windows, taking
out the tap tables, providing plush seating, softer feminine shapes, separating
the bar and restaurants and making it more family-friendly.

"We are shedding the image that most sports bars have &#8211;
the man cave with bad fried food, a place you wouldn&#8217;t take your family,&#8221; said
Diane Matheson, the company&#8217;s marketing director. &#8220;We are focusing on the 30-55
year old consumer with more sophisticated tastes and palate. We want Buffalo
Wings &amp; Rings to be the place to experience a club level sports
restaurant.&#8221;

Other design changes include sporting events broadcast on
dozens of big-screen TVs, but the volume is kept lower outside the bar area,
the restaurant is soundproofed to reduce noise, the bar area is separated from
the restaurant, bathrooms are located away from the bar area and games for
children have been moved away from the front door and bar area.

&#8220;Now the stores have a more colorful new look and expanded
menu due to the addition of an executive chef on staff.&nbsp; We still offer our signature wings with
12 sauces and two dry seasonings that range from the traditional to the
avant-garde. The menu has also been updated to include a wealth of American
classics with flavors that push the envelope and specialty burgers, gyros and salads,&#8221; said
CEO Nader Masadeh. &#8220;We are elevating the customer experience, providing top
notch service and high-quality food in a fun and friendly environment.&#8221;

There truly is something for everyone at Buffalo Wings
&amp; Rings.&nbsp;

1851 Franchise

Focusing on 30-55 year old consumers with more sophisticated tastes and palates, wing franchise Buffalo Wings & Rings is changing the idea of sports bars being a man cave by making their locations more female and family friendly.

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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