Wings and Rings

More than six months have passed since Buffalo Wings &amp; Rings was featured on the CBS hit series Undercover Boss, but a lot of the important lessons learned from that experience still remain. When Nader Masadeh, the president and CEO of <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=six-months-after-undercover-boss-aired-buffalo-wings-rings-continues-to-see-positive-impact-5604" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a>, was presented with an opportunity to explore the inner-workings of his brand by participating in Undercover Boss, he was tasked to do so under the guise of &#8220;Pete&#8221;&#8212;an alter-ego with gray hair, thick glasses and no mustache. Taking part in the show presented itself as an incredible opportunity&#8212;this was his chance to see firsthand how the company executes at their franchise locations. &#8220;Going undercover was exhilarating. I was able to share laughs with dozens of employees who work hard to keep our customers smiling. I saw where we were excelling and thriving. But I also saw where we struggled,&#8221; Masadeh said. &#8220;And while those rough moments aren&#8217;t always easy to swallow, they serve as a lesson: There is always room to improve your business.&#8221; For Masadeh, brand awareness was a big factor in participating in the show. Since the episode aired back in December, the publicity has had the exact response from the general public he had hoped for&#8212;new customers were coming into their restaurants to see what <a href="https://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=six-months-after-undercover-boss-aired-buffalo-wings-rings-continues-to-see-positive-impact-5604" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> is all about. As it turns out, people were captivated by the brand&#8217;s culture&#8212;after originally being slated to appear later in the season, the show was bumped up as the season&#8217;s premier. And most recently, the popular Undercover Boss episode was nominated for an Emmy award&#8212;once again sparking a renewed buzz around the brand. &#8220;There has always been a bit of confusion with our brand and other leaders in the industry. So we wanted to show what differentiates ourselves from the competition&#8212;we&#8217;re not Buffalo Wild Wings. And the hope was that by showcasing our club-level experience, people could see that for themselves,&#8221; Masadeh said. &#8220;The exposure from Undercover Boss has been phenomenal. It showed more people who we are and what we&#8217;re all about, and it intrigued people enough to go out and try our product. It highlighted everything that we have to offer.&#8221; For Masadeh, appearing on Undercover Boss really did boost brand awareness. The day the show aired, Buffalo Wings &amp; Rings&#8217; website had more than 50,000 hits&#8212;on an average day, they usually get 1,000. Masadeh also explained that they received more than 500 franchise leads from the show, and, because the show piqued a lot of viewers&#8217; curiosity, the brand&#8217;s in-store sales saw an increase, too. The show also helped to highlight the strong&#8212;and weak&#8212;points of the Buffalo Wings &amp; Rings store-level culture. &#8220;I realized that a lot of times, the things we hope to see in our employees&#8212;like passion, charisma, loyalty and hospitality&#8212;sometimes get lost in translation as they trickle down the management ladder. It was hard to see employees not always offering the VIP experience to customers and giving respect to each other that we expect to see across the system,&#8221; Masadeh said. &#8220;I saw certain employees being rude to customers, reading from an emotionless script and making it clear that their patronage wasn&#8217;t appreciated. Just as worse, I saw disrespect between employees. That&#8217;s not who we are&#8212;and that&#8217;s not how I want to see our brand represented to the people who keep us in business.&#8221; But even more importantly, Masadeh saw firsthand just how important it is to nurture those employees who truly live and breathe the Buffalo Wings &amp; Rings culture. &#8220;When you have someone who embodies what the company stands for, make sure you hang on to them. It&#8217;s important to focus on longevity and a low turnover rate. Do this by creating a safe environment and a culture that inspires personal and professional growth. Treat them fairly, and reward them for a good day&#8217;s work. Let them know they&#8217;re valued,&#8221; Masadeh said. He witnessed such an employee when he visited a Buffalo Wings &amp; Rings location in Cincinnati. Dave Bauer is a dishwasher in one of the brand&#8217;s hometown stores, and he was quickly recognized by Masadeh for his hardworking nature, positive attitude, and dedication to his role. Masadeh was so impressed by Bauer&#8217;s passion for the Buffalo Wings &amp; Rings culture, that he surprised him with a trip to Washington D.C. with his brother to watch the Nationals play the Cincinnati Reds. Masadeh also gave him box seats to an upcoming Bengals game. Today, Bauer is still energized to go to his dishwashing job every single day. &#8220;This entire experience has reaffirmed to me that the path Buffalo Wings &amp; Rings is on is the right one, as long as we continue to immerse our employees&#8212;from the top to the bottom&#8212;in the lifeblood that keeps our company alive and well,&#8221; Masadeh said.

1851 Franchise

More than six months have passed since Buffalo Wings & Rings was featured on the CBS hit series Undercover Boss, but a lot of the important lessons learned from that experience still remain. 


This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Six Months After Undercover Boss Aired, Buffalo Wings & Rings Continues to See Positive Impact

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is shaking up the week with a fresh lineup of&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value offers</a> starting March 2. Leaning further into its reputation for crave-worthy wings and tenders, the brand is doubling down on what matters most: big flavor, big portions and big-time value, whether you’re feeding the family or grabbing your favorites with friends.&nbsp;Here’s what guests can expect from the Wings and Rings’ Daily Value lineup:<ul><li>Monday and Friday: Kids Eat Free kicks off and wraps up the week. Start Monday with homework after school and end Friday toasting the weekend with the game on at your local Wings and Rings.</li><li>Tuesday: 40% off wings! Traditional or boneless, every wing is juicy, tender and loaded with bold, crave-worthy flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Midweek cravings, meet unbeatable value. Wings and Rings’ three-piece tender baskets feature big, hand-breaded tenders, and offer better prices and bigger servings than most fast-food options.</li><li>Weekday Lunch (11 a.m. – 2 p.m.): Lunch doesn’t have to be small. Enjoy full-size lunch options, from wings, to sandwiches, burgers or salads, all at wallet-friendly prices.</li><li>Happy Hour (Monday–Friday, 3 p.m. – 6 p.m.): Your favorite time of day just got better. Unwind with great drinks, food and can’t-miss deals all afternoon.&nbsp;</li></ul>These Daily Value offers are designed to give fans and families more of what they love: bold flavor, hearty portions and meals that satisfy.“We built our Daily Value lineup to give big value to the families and fans that make us who we are,” said&nbsp;<a href="https://www.linkedin.com/in/dansweatt/">Dan Sweatt</a>, Senior Marketing Manager. “We’re confident we have the best wings and tenders you can find. If you haven’t tried us before, now there’s a great reason to give us a shot. If you’re already a fan, this is our way of saying thank you.”Starting March 2, weekdays are about to get a whole lot tastier. To see the full menu or find your local Wings and Rings, visit:&nbsp;<a href="http://www.wingsandrings.com">www.wingsandrings.com</a>.About Wings and RingsEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.

Starting March 2, the sports restaurant franchise will begin offering huge wing savings, Kids Eat Free nights and daily deals that make skipping the kitchen easy.

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Wings and Rings Serves Up Game Day Deals for the 2026 NCAA Tournament

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Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu 

Restaurant Magazine: Wings and Rings Turns Up the Heat With Bold New Summer Menu and Ongoing Promotions

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Six Months After Undercover Boss Aired, Buffalo Wings & Rings Continues to See Positive Impact

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