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Wings and Rings to Feature End-Cap Franchise Model at Kentucky Strip Center

The elevated sports-restaurant and bar franchise is using a new franchise-owned location to showcase their strategy toward prospective franchise real estate.

By Justin Wick1851 Franchise Contributor
SPONSOREDUpdated 10:10AM 11/15/21

In over 35 years of business operation, Wings and Rings has established itself in 85 locations in the U.S., Europe and the Middle East. Now, a franchise-owned location in Campbellsville, Kentucky will debut at a Kentucky strip mall as an end-cap — the literal end unit of an existing development — in a popular, high-traffic area.

Thomas Flaherty, brand’s chief development officer, says that strip centers like the one in Kentucky are ideal for sustainable brand expansion. “You can see an impact of a freestanding location with a very well-imaged end-cap location at a much lower investment—frankly less than half the investment,” he said.

The end-cap investment model gives options for prospective franchisees, as new investors have multiple options for how they wish to invest their money. The brand is following a model that targets existing real estate developments, a provision that can save franchisees well over seven figures in real estate costs over time. In Campbellsville, the new strip center will be owned by the franchisee, while one end-cap will be used for the Wings and Rings location, and the remaining parcels inside the strip center will be leased to other retail locations, which provides additional revenue for the building investment. 

“A freestanding building can be a great investment over time, especially when you own the land and the building, but it’s also more expensive,” Flaherty added. The brand is able to pursue a similar business opportunity by prioritizing strip centers with capabilities of a highly-visible storefront, all without discounting the location in which they set up shop.

To further the brand’s long-term brand strategy, Wings and Rings is looking to take over ownership of entire strip centers and become landlords of their own property — which can mean greater revenue and investment appeal for prospective franchisees. This can create better long-term security for real estate investments, all while replicating the same peak ownership qualities of a free-standing restaurant. If franchisees prefer, however, they can simply lease end-cap space in an existing strip center, allowing them more flexibility and a lower cost investment.

Wings and Rings has also updated its logo and design strategy this year, and its new investment strategies are allowing both new and existing franchisees to capitalize on a redesigned marketing strategy. Locations like the Campbellsville, Kentucky Wings and Rings, owned by franchisee Shaun Hill, will showcase the new brand image.

“As we continue to push the limits of what is possible in this industry, it’s important that we show all prospective customers that we’re committed to furthering their experience too,” Hill said. “That was a main focus for our new location in Campbellsville, and we’re showing how this brand can develop a following for both new and pre-existing locations through our image redesign.”

Hill has numerous locations, some of which are free-standing locations and some will be the end-caps. With a goal of focusing on the end-cap model idea, the brand anticipates carrying over a lower investment value to its franchisees, which can often be developed more quickly than free-standing locations. The updated model of Wings and Rings is geared to fit the needs toward a wider range of franchisees, which can soon mean greater public appeal across the country.

The minimum investment needed to open a Wings and Rings franchise is $1,110,200. For more information about franchising and investment opportunities, visit ownabuffalo.com.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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