Wings & Rings Waives Initial Franchise Fee of $40,000 and Eliminates Royalties for the First Six Months

Cincinnati-based 80-unit sports restaurant franchise Wings & Rings is introducing a development incentive program for franchisees who sign on with their new full-service restaurant of the future model. The brand is waiving the initial franchise fee of $40,000 and eliminate royalties for the first six months for existing and prospective franchisees who qualify. 

Buffalo Wings & Rings’ new restaurant model (called G4), set to launch in Greater Cincinnati in September, is designed to meet evolving customers preferences and includes a reimagined dining room and patio and additions to the brand’s existing take-out and valet drive-thru model. 

The brand has franchise opportunities available in territories across the Midwest as well as parts of the South, in Florida and in Texas. There is potential, however, to expand outside of these areas, though prospective franchisees would need to sign for multiple units to be considered. Those who are interested in participating in the brand’s development incentive program don’t need prior restaurant experience — management talent may be recruited —  but should be passionate about executing the mission of the brand and excited to engage in the business and take care of customers. 

“This is a really exciting time for our current and prospective franchisees,” said Thomas Flaherty, chief development officer of Buffalo Wings & Rings. “The brand continues to build its leadership team, including my role, and to continuously improve its franchise support and foundation for growth. We’re excited to get things going with the new G4 model, and with the development incentive program we’re striving to get our franchisees off to a great start by eliminating initial fees and royalties for the first six months, which they can use to build their business. We’ve used the downtime that we’ve had from the pandemic to improve systems, processes and strategies for Buffalo Wings & Rings. This will allow us to slingshot into the future with more momentum than we would have otherwise had.”

And while the current coronavirus-related economic downturn may not seem like the most opportune time for a business venture, Dan Doulen, director of franchising for the brand, says the incentives paired with the updated consumer appeal of the new restaurant model and operation makes for a unique investment opportunity.

“In addition to evolving what customers already love about us, we’re also focusing on the profitability of our franchisees,” said director of franchising Dan Doulen. “In these tumultuous times, we want to do all we can to support our franchisees and continue to grow the brand. With this new restaurant model and our incentive program, we’re creating an exciting opportunity for those who want to grow with a brand that’s been around for decades, while evolving to meet the current consumer and franchise demands.”

Those interested in franchising with Buffalo Wings & Rings will navigate the qualification process with the assistance of the BWR team. The brand continues to seek multi-unit franchisees of other non-competitive brands. 

For more information on Buffalo Wings & Rings, the investment and financial qualifications, please visit: ownabuffalo.com