Woodhouse Spas

<a href="https://www.linkedin.com/in/kayla-potts-178559ab/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bringing-luxury-spa-services-to-her-backyard-why-kayla-potts-bought-a-woodhouse-spa-2727434" target="_blank" rel="nofollow">Kayla Potts’</a> journey into owning a&nbsp;<a href="https://www.ownawoodhouse.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bringing-luxury-spa-services-to-her-backyard-why-kayla-potts-bought-a-woodhouse-spa-2727434" target="_blank" rel="nofollow">Woodhouse Spa</a>&nbsp;began 14 years ago when she and her husband decided to move back to their hometown and start something new. Both were working in hospital administration but noticed a gap in their community: there was no local luxury spa. Inspired by their mothers' love for spa experiences, they decided to bring such a business closer to home.With no prior experience in the spa industry, Potts and her husband explored different franchise options and were drawn to Woodhouse. The brand's Texas roots and luxury concept resonated with them, and after meeting with the original owners, they knew it was the right fit.&nbsp;“The [spa] that stood out to us the most was Woodhouse, mainly because we were in Texas,” she told&nbsp;1851 Franchise Founder and Publisher&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bringing-luxury-spa-services-to-her-backyard-why-kayla-potts-bought-a-woodhouse-spa-2727434" target="_blank" rel="nofollow">Nick Powills</a> on his “<a href="https://www.youtube.com/watch?v=J53Uiiiwye0&utm_source=1851franchise.com&utm_medium=article&utm_campaign=bringing-luxury-spa-services-to-her-backyard-why-kayla-potts-bought-a-woodhouse-spa-2727434" target="_blank" rel="nofollow">Meet the Zee” podcast</a>. “Woodhouse, at that time, was located in Texas and franchised out of Texas, and so we met with the original owners and the team there, and just kind of fell in love with the concept — this luxury concept that can be right in your backyard.”Initially, Potts’ husband focused on the franchise while she kept her job. However, a year later, he received an offer to help start a new hospital, prompting Potts to take over the business full-time. Despite the initial hurdles and doubts, their perseverance paid off. Over the years, the pair built an incredibly successful Woodhouse Spa franchise.&nbsp;A summarized transcript of Potts’ interview with Powills is included below. It has been edited for clarity, brevity and style.Nick Powills: Take me back to, not necessarily the day before you become a franchisee, but the process of saying, “Okay, franchising makes sense for me.” Give me that back story on how you even get to the starting line of becoming a franchisee.Kayla Potts:&nbsp;It was about 14 years ago. My husband and I had just gotten engaged. We decided we were going to move back to our hometown, and we wanted — we were both in the hospital administration field and we wanted to do something a little different than what we were doing. We kept asking that question, “What's missing? What do we not have?” Both our mothers loved the spa world, and we kept going, “We don't have a spa.” They're driving hours to the bigger cities to have this luxury experience, or they only get to do it on vacation, or fancy trips, or on the cruise, and we wanted to bring that home to us.When we start discussing more, we don't know what we're doing. Outside of visiting this spa, I have no clue what this looks like, so we went down that franchise model route and we looked at a couple different options. The one that stood out to us the most was Woodhouse, mainly because we were in Texas. Woodhouse, at that time, was located in Texas and franchised out of Texas, and so we met with the original owners and the team there, and just kind of fell in love with the concept — this luxury concept that can be right in your backyard, essentially. And that's kind of where our journey started. From there, it was just mastering those hurdles each step of the way.Powills: When you decided to move back to your hometown, was taking employment at another company an option, or did you quickly decide you didn't want to work for anyone else? What was that decision process like?Potts:&nbsp;Initially, my husband took the first step in going head-on with the franchise and with Woodhouse, and I stayed employed. That took a flip about a year in, where he got a business offer that was kind of one of those we couldn't refuse to help start up a new hospital in our region. He said, “Hey, you've got to walk away from your job and come run the business, and I'm going to go work full-time.” And so it turned out to be a huge blessing. I've been running a spa since then, which is 13 years now, and I've loved it ever since.Powills: I can't imagine why not. Most people reach out to a few brands, decide on a category, and attend one or two discovery days. Along the way, there are moments of doubt where they question if they should proceed. Did you have any hesitation or fears that you had to overcome?Potts:&nbsp;Oh my gosh, absolutely. I think I thought we had lost our mind for most of the process. My husband is focused and driven — he's the starter and I'm the one that carries it after it starts, we've learned. So thank God for him because I'm not sure we would have pulled it off or even gotten to the finish line if he hadn't been there. It was tough. It was really tough. I mean, getting started was not an easy thing, especially when we were younger. We didn't have a lot of assets.We weren't your typical franchisee coming in, so there were a lot of notes along the way that we heard, and I felt very defeated. Luckily, he was determined. The more people said no, the more he was like, “Let's go.”&nbsp;It's not easy, and I think a lot of people think it's just going to be this easy flow of, “I'm going to step right into it.&nbsp; I'm going to feel confident the whole way,” but that's not reality, and so you've got to learn to push through it. It's worth it.Powills: After signing the franchise agreement, the next stage of fear is the period between signing and opening—finding real estate, building the space, and getting over those hurdles. What was it like navigating the emotional turbulence during that process?Potts:&nbsp;We signed our franchise agreement —&nbsp; we did pretty fast, in June. We had a location that just happened to be being built out at the time, it was absolutely perfect. We had that locked in by August, we started gift card sales in December and we opened our store front in January. So that was a very fast, get-going kind of model, which is probably not as typical, especially depending on your build-out, what you're looking at. Some people can knock it out in six months, three years, some people are looking at two years — it just depends. Ours was very fast and furious. I don't think there was a lot of time to hesitate and doubt ourselves at that point.Powills: How are you managing the voices in your head? Because you guys opened, but you've kept your job at this point. How are you navigating that?Potts:&nbsp;Lots of prayer. I think we were honest with ourselves, and I think we had a mentality that we weren't going to fail. It wasn't an option. We would do whatever it took to figure it out, and that's exactly what we did. I think if you come in with a realistic expectation, but also understand it's going to take sacrifice and it's going to take long hours — as long as you're willing to do it, I've no doubt in my mind that anybody can be successful in this franchise or any other. It's just a mindset, and I think that's what gets a lot of new franchisees or anyone that comes into the entrepreneurial world — they weren't prepared with the right mindset of what it's going to take.Powills: The term “semi-absentee” is often used too loosely. Even if you own a semi-absentee business, which Woodhouse is not, it still requires full-time mental investment. Another thing I'm curious about is, when did you finally feel like it was okay to breathe for a moment? Can you reflect back on a moment, whether that's one year or five years or now, that you finally felt like things were going in the right direction?Potts:&nbsp;I honestly think it was that five-year marker. I mean, especially in the Woodhouse franchise world, we're talking about a very high-cost product to create, high-cost services and trying to find the right market to bring in to buy those services, so it takes time. It's not a break-even today or tomorrow — it's really a five-year concept to get to that point.&nbsp;And so about that five-year marker, they kept telling us, “Hang in there, hang in there, hang in there.” Every year got a little bit better. Once we got to that five-year marker, I really felt like, “Okay, we can do this. Like, we're finally seeing the returns we need to see. We're seeing the margins we need to see. Now it's time for us to start tweaking every little thing and, you know, what works, what doesn't.” So yeah, that was kind of that push there.&nbsp;I think at seven years, it got even better. And now we're coming up on 14 years and I don't want to say it's smooth sailing by any means because you're going to have your challenges no matter what, but we are doing great. We have a successful business that continues to thrive and grow.&nbsp;Powills: Where does the dream go now for you and your husband?Potts:&nbsp;We've talked a lot about opening a second location through the years. I still think that's potentially on the horizon for us. I'm really in a great spot right now, though, when it comes to a work-life balance. I'm very blessed. I've managed to put many hours in. I managed to build an amazing team that's been with me — some of them have been with me almost the whole time, some of them seven years, eight years, nine years. And so they really are my hands-on crew. They're on the ground. I get to play mom and I get to be here for my kids and all their activities and still work. I'm not sure I'm ready to take on that next spa, but I do think that's something I want in the future as my kids get older.Powills: Yeah, that's awesome. I mean, even if it's in the back of the head, I think that's a great thing to aspire to. Have you ever thought about other brands in that process?Potts:&nbsp;We actually owned another franchise we sold a couple of years ago — we owned it for about five years — and we loved that journey as well. It was a very different concept. It couldn't be any farther from Woodhouse and the spa world. But it was a great experience. We absolutely loved it.&nbsp;I know at Woodhouse that we&nbsp;are&nbsp;Woodhouse. We love this concept. We love this brand. And if we're going to put our time and energy into that, that's probably where we want to continue it. We've done some commercial development concepts and built out some new commercial development, and we've done various things through the years but Woodhouse is our stand-strong all the way.Powills: Is there anything that comes up when another franchise prospect is talking to you that surprises you that they're asking this question?Potts:&nbsp;Hmm. You know, I've been asked lots of different questions. I think what surprises me is I don't think they think of the little details. They're thinking too big a picture and not thinking the daily nitty gritty. And that's what catches them up — all the little pieces that make the business come together that you really have to focus and hound in on — they're just not prepared for that. I also talk to them a lot. I'm like, “You need to make sure that you have some pretty good cash on hand because those first couple of years are going to be lean. And you can expect what's coming in is going to sustain you and pay you and pay your employees and get you on to the next year.” And I think they're a little surprised about that idea of how much cash they need to have on hand up front to keep them going through the future.Powills: That's an interesting statement. We're conditioned to buy a house with 20% down, an asset that can take 30 years to pay off. Franchises can pay off much faster—in three, five, or ten years. The payout is tremendous, but people struggle to understand how to make the investment work. The world doesn't educate us on franchising, and it's a big, scary career and life decision.Potts:&nbsp;Couldn't have said it better.Powills: Okay, so let's conclude with advice for those that are looking for a franchise, whether that's Woodhouse or something else. What would you advise them if they're considering franchising for their family?Potts:&nbsp;I think people think, “How can you give your money to someone else? Like, why would you do that when you could keep it for yourself?” And I always explain to them, “You're not just giving your money to someone else. Think about all the people you would hire, whether it's HR, whether it's marketing — whatever it is that you would have to hire along the way to make your business successful. Instead, you already have someone that's tried and true, who's already figured it out, who already has a plan in place, who can do it for you. It's really, you're just swapping one for the other.”So when they talk about that franchise, they're like, “I just don't get it. I don't know why you wouldn't do it yourself.” And by all means, I'm not knocking anybody that wants to. I just think this is a tried-and-true way, and it's safe. I know I can trust what's coming forward with them. I've seen it time and time again.&nbsp;Yeah, it's a great journey, and I'm recommending it to anyone.Watch the entire interview above or on&nbsp;<a href="https://www.youtube.com/watch?v=J53Uiiiwye0&utm_source=1851franchise.com&utm_medium=article&utm_campaign=bringing-luxury-spa-services-to-her-backyard-why-kayla-potts-bought-a-woodhouse-spa-2727434" target="_blank" rel="nofollow">YouTube</a>.

Meet the Franchisee: Kayla Potts, Woodhouse Spa.  

1851 Franchise

https://www.youtube.com/embed/J53Uiiiwye0

Kayla Potts shares her story of transitioning from hospital administration to successfully running a luxury spa franchise.


Bringing Luxury Spa Services to Her Backyard: Why Kayla Potts Bought a Woodhouse Spa

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CHICAGO&nbsp;—&nbsp;<a href="https://www.linkedin.com/in/sonal-patel-015a0510a/">Sonal Patel</a>, a veteran entrepreneur with more than two decades of experience in the franchise space, is now expanding her&nbsp;<a href="http://ownawoodhouse.com">Woodhouse Spas</a> portfolio in the Chicago market. This expansion marks an important milestone as Patel partners with her nephew and his wife to bring the brand’s signature high-end experience to the local community.&nbsp;Patel’s journey began with Dunkin’ and JEI Learning Centers, but her transition to the beauty and wellness space was her most fulfilling to date, representing the convergence of her business acumen and personal passion for self-care. Now, by partnering with family, she’s furthering her impact beyond North Carolina and laying the foundation for a multi-generational legacy of entrepreneurship.“In my opinion, it’s always good to bring family in, especially when the family are these young, passionate individuals who bring so much to the table,” Patel said. “They bring a level of passion, dedication and sheer enthusiasm for the business that serves as a very important stepping stone toward making any business a success.”The move to Chicago was motivated by a clear gap in the market. While there are ultra-luxury hotel spas downtown, Patel’s family identified a need for a luxury option that was more accessible to the residential neighborhoods. After the younger partners experienced a transformative&nbsp;<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a> treatment themselves, they knew that level of pampering would be well-received in the Chicago market.As the family begins construction and looks forward to the launch, Patel recognizes the brand’s reputation and framework as key contributors to her continued success.“Woodhouse in itself is such a fabulous concept,” she said. “I’m so passionate about what a great franchise this is, and it will be amazing to see what it does in Chicago. We’re only hoping for the best, and we’re very, very excited to bring the incredible Woodhouse experience to Chicago.”ABOUT WOODHOUSE SPAS:Woodhouse Spas is a leading luxury spa franchise that offers resort-style spa experiences in local communities. Founded in 2001 in Victoria, Texas, Woodhouse Spas has grown to more than 90 locations across the United States. The brand provides a wide range of services, including massages, facials, body treatments and nail services, all designed to offer personalized care and enhance wellness. Woodhouse franchise owners benefit from comprehensive support, including training, site selection, construction management, marketing and operational advice. For more information about Woodhouse Spas, visit&nbsp;<a href="https://www.woodhousespas.com/">https://www.woodhousespas.com/</a>.&nbsp;

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Established Woodhouse Spas Franchisee to Expand in Chicago With Family Venture

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Powered by Partnership: Why Kim Powell Continues To Grow With Woodhouse Spas

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Former Real Estate Broker, Financial Advisor Grows With Second Woodhouse Spa in the Charlotte Market

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LAKEWOOD, Colo.&nbsp;—&nbsp;<a href="http://ownawoodhouse.com">Woodhouse Spas</a>, the nation’s premier luxury spa franchise, has laid the foundation for a major development initiative, identifying capacity for over 100 new locations in key markets across the U.S. Following a record-breaking 2025, the brand is targeting high-growth, affluent suburban markets anchored by major metropolitan hubs.That focus is shaping where&nbsp;<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a> wants to plant its flag: lifestyle retail centers outside big cities, in neighborhoods with dense populations and strong household incomes. Put simply, it wants to be near the places people already shop and spend time — alongside retailers such as Whole Foods and Lululemon — and capture a growing appetite for high-end self-care closer to home.“With 94 locations currently open, we are in a unique position where major markets like California, Florida and New York are still available for development,” said&nbsp;<a href="https://www.linkedin.com/in/johnlpantera">John Pantera</a>, vice president of franchise development. “By leveraging a strategy similar to the one that built Woodhouse’s strong presence in high-end suburban Texas markets, we’re giving new owners an opportunity to claim these prime territories and be a part of Woodhouse’s national story.”Many markets within these targeted states are brand new for Woodhouse, meaning franchisees have the opportunity to be first movers and select their ideal territories. For developing markets, new franchisees will enjoy growing brand awareness and the support of fellow franchisees who, in many cases, have recently navigated the onboarding, site selection and construction processes.“Either way, our franchisees have support from us at the franchisor level and from fellow franchisees who are deeply ingrained in the Woodhouse model,” Pantera said.&nbsp;After a record year in 2025 with five existing franchisees expanding and another eight joining the system, Woodhouse is seeing a clear shift from primarily internal growth to a model that drives organic growth with new owners, too.“We’re attracting an amazing audience of brand new owners who are catching on, and they’re coming in and claiming amazing territory,” Pantera said. “People are cherry-picking the best markets, and momentum really starts building when we see that behavior increasing. If folks are interested in Woodhouse and any of these current target markets speak to them, now is the time. I expect another great growth year in 2026, and if we fast forward one year, some prime areas within these markets will likely be considered sold out.”ABOUT WOODHOUSE SPAS:Woodhouse Spas is a leading luxury spa franchise that offers resort-style spa experiences in local communities. Founded in 2001 in Victoria, Texas, Woodhouse Spas has grown to more than 90 locations across the United States. The brand provides a wide range of services, including massages, facials, body treatments and nail services, all designed to offer personalized care and enhance wellness. Woodhouse franchise owners benefit from comprehensive support, including training, site selection, construction management, marketing, and operational advice. For more information about Woodhouse Spas, visit&nbsp;<a href="https://www.woodhousespas.com/">https://www.woodhousespas.com/</a>.

national-expansion

In a thriving beauty and wellness space,&nbsp;<a href="http://ownawoodhouse.com">Woodhouse Spas</a>, the 90-plus-unit luxury day spa franchise, occupies a niche of its own. Positioned between lavish resort spas and low-cost chains,&nbsp;<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a> brings an accessible, elevated experience to the communities it enters. As consumers continue to emphasize their beauty and wellness rituals, Woodhouse stands out as a prime investment opportunity for 2026.Here are five reasons to invest in a Woodhouse Spas franchise this year:<h2>A Steady Revenue Model in a High-Demand Market</h2>Consumers are becoming increasingly committed to beauty and wellness rituals, and this creates a high-potential landscape for franchisees.“What we’ve seen over the last several years is that the wellness category is accelerating faster than a lot of different service segments,” said&nbsp;<a href="https://www.linkedin.com/in/liam-finn-9a801914a">Liam Finn</a>, director of franchise sales. “Consumers have really shifted from viewing wellness as a treat to something that’s a part of their lifestyle.”Because many guests now view Woodhouse’s services as a necessity, not a luxury, there is a largely repeatable model, driven by guests who return consistently to maintain their results and well-being.To further drive this repeatable model, Woodhouse has begun piloting a membership model that formalizes consistent visits, encouraging guests to return more frequently and offering other exclusive perks.“As a business owner, having recurring revenue every month is a game-changer,” Pantera said. “It’s a game-changer for cash flow and profitability, but also for client retention. If a client is paying a subscription on the first of the month, they’re more likely to come in that month. This increases frequency and feeds into staff retention, too, because there are fewer ebbs and flows in their schedules.”<h2>Diversified Revenue Streams Beyond Massage</h2>While many competitors hang their business on one core service, Woodhouse benefits from a broader mix. Multiple offerings help stabilize revenue, reduce reliance on any single client type and give franchisees more ways to increase the value of each guest visit.“The majority of revenue comes from massages and aesthetic services like facials,” Pantera said. “But we’ve also got a lot of locations offering nail services. There’s a gift card component that really ramps up during the holiday season, and we have the retail aspect with a healthy margin.”The model is set up so these streams support each other, too. For example, after a facial service, an esthetician will educate the client on the products used during the service and direct them to the appropriate retail products to continue the experience at home, turning a single visit into both service and retail revenue.<h2>Unrivaled Market Positioning</h2>Woodhouse occupies a unique space in the market with virtually no direct competitors. By offering a high-end, luxury experience that remains accessible for the client, the brand serves a segment of the market that is seeking something more distinguished than the budget spas without requiring a trip to something like a resort spa.“Most of our franchisees don’t see any national competitors within their market, and I think that goes back to the reason why Woodhouse was founded,” Finn said. “It was to take that luxury, upscale feel of a day spa that you just didn’t have in local markets and develop it throughout the country. These types of spas are not easy to replicate, so there is a barrier to entry for competitors, and we already have both the operational playbook and strong brand identity established.”<h2>Value-Engineered Construction and Strong Economics</h2>The Woodhouse team has worked diligently to value engineer the model and pass cost savings directly to the franchisee. This ensures the investment remains attractive and scalable for entrepreneurs without sacrificing the premium identity.“A major focus for our construction team throughout 2025 was looking for ways to value engineer the model and find cost savings on both construction and furniture and fixtures,” Pantera said. “We looked at the layout and design and found opportunities to reduce costs without impacting the guest experience, and franchisees who are building units are now benefiting from these efforts.”“What’s compelling about Woodhouse is that new locations continue to validate extremely strong unit economics,” Finn said. “We’re seeing high average unit volumes, healthy margins and strong same-store sales growth year-over-year. This model supports a path to multi-unit ownership because our franchisees see the predictable and scalable economies.”For entrepreneurs seeking an investment that blends high-end hospitality with a data-driven business model, Woodhouse represents the gold standard. The team’s commitment to value engineering, coupled with the stability of the revenue model, creates a strong pathway for long-term, healthy growth in a high-demand industry.<h2>A Proven Playbook and Best-In-Class Support</h2>Woodhouse prides itself on a one-of-a-kind business model and a support system that guides franchisees through the complexities of the development process and the demands of long-term operations. The team walks alongside franchisees throughout the life of their business ownership journey, empowering them to focus on the growth of the business while experts at the franchisor level support the more technical demands of the business.“At Woodhouse, we hang our hat on support,” said&nbsp;<a href="https://www.linkedin.com/in/johnlpantera">John Pantera</a>, vice president of franchise development. “The first level of support is how we help folks find a site and make sure they have the best lease possible. We support them through construction, guiding them as they turn that site into a Woodhouse, and we hold their hands throughout that entire project. We’re driving that forward with collaboration from the franchisee so they don’t have to figure it out on their own.”Beyond construction, Woodhouse offers valuable operational and marketing support for both the grand opening and long-term operations of the business.“Once a franchisee is open, they have weekly meetings with their franchise business consultant,” said&nbsp;<a href="https://www.linkedin.com/in/lisa-o-brien-17945b73">Lisa O’Brien</a>, vice president of operations. “In the first 45 to 60 days, they’ll have weekly meetings to get coaching on what’s going well, what’s not going well, where the areas for improvement are, and what the low-hanging fruit is. We discuss what we can do to support franchisees in continuing to do what they’re already doing perfectly, and we help them identify any needs that we can get ahead of.”As franchisees become more established, the support cadence becomes more flexible, allowing franchisees to seek support when and where they need it. However, the Woodhouse team is always there with expert guidance.“That support never goes away,” Pantera said. The entire time they’re a franchisee, they have those teams partnering up with them. A lot of franchises will sell a license and then disappear. We don’t do that; we have the best-in-class support — by far.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/woodhouse-spas">https://1851franchise.com/woodhouse-spas.</a>&nbsp;

5 Reasons to Invest in a Woodhouse Spas Franchise in 2026

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LAKEWOOD, Colo.&nbsp;—<a href="https://www.ownawoodhouse.com/">&nbsp;Woodhouse Spas</a>, the luxury day spa franchise with nearly 100 units nationally, has closed a banner year. Marked by a surge in market expansion and the successful pilot of a new membership model and medical-aesthetics menu, the brand has solidified its position as a pioneer in the rapidly evolving wellness industry.“At&nbsp;<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a>, we aren’t just keeping pace with the wellness industry. We’ve crossed the line into high-performance, results-driven care; we’re the innovative investment entrepreneurs are looking for and thoughtful service provider clients seek,” said&nbsp;<a href="https://www.linkedin.com/in/arielrclay/">Ariel Clay</a>, chief operating officer. “As we continue to evolve, we’re proving that the sanctuary environment is just part of Woodhouse’s appeal. Our consistent integration of new modalities and commitment to innovation keep Woodhouse at the forefront of the industry.”This innovation and commitment to growth have manifested in multiple ways throughout the Woodhouse system. The brand added 12 new units to its development pipeline this year, including licenses in Chicago; Phoenix; Frisco, Texas; Boca Raton, Florida; Omaha, Nebraska; and Little Rock, Arkansas. It also opened six new spas, all of which saw incredible performance during the opening phase.“The new spas opened this year are doing fabulous,” said&nbsp;<a href="https://www.linkedin.com/in/keith-sizemore-85992074">Keith Sizemore</a>, chief development officer. “They’re starting off really strong, and our franchisees are incredibly satisfied with the results they’re seeing right out of the gate.”As it grows with franchise partners, Woodhouse has also remained committed to developing the model and brand. This year, it piloted The Club membership program and captured hundreds of members across nearly a dozen participating spa locations. Woodhouse also launched a medical-aesthetics pilot at a corporate location, hosting a kickoff event with a highly credentialed plastic surgeon and a packed house.“We’ve proven the demand for these types of services, and, as we consider expanding this pilot, we want to ensure we maintain the same elevated experience for our guests,” Clay said. “One of our key differentiators is the Woodhouse atmosphere. We are a luxury day spa; you can have medical-aesthetics treatments in the same luxurious setting that you’d get a facial in. This, combined with the profit margins of medical aesthetics, means we have an opportunity to drive significant revenue through these additions.”As the wellness category continues its rapid ascent, Woodhouse remains dedicated to a 360-degree support system and consistent innovation that positions franchise owners for healthy, long-term growth. Looking to 2026, Woodhouse will continue driving advancements in its service menu with cutting-edge technologies. The brand will also explore potential expansion of both The Club and medical aesthetics, and seek expansion with driven, culturally aligned franchise partners in key markets in California, Florida, New York and Boston.ABOUT WOODHOUSE SPAS:Woodhouse Spas is a leading luxury spa franchise that offers resort-style spa experiences in local communities. Founded in 2001 in Victoria, Texas, Woodhouse Spas has grown to more than 90 locations across the United States. The brand provides a wide range of services, including massages, facials, body treatments, and nail services, all designed to offer personalized care and enhance wellness. Woodhouse franchise owners benefit from comprehensive support, including training, site selection, construction management, marketing, and operational advice. For more information about Woodhouse Spas, visit&nbsp;<a href="https://www.woodhousespas.com">https://www.woodhousespas.com</a>.&nbsp;

Photo of interior of Woodhouse Spa location

Woodhouse Spas Adds 12 Licenses, Tests Membership and Medical Aesthetics in 2025

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The wellness category is rapidly growing as consumers increasingly see self-care, wellness and beauty rituals as not just a treat but a non-negotiable part of their lives. This evolution also points to a massive opportunity for investors, and&nbsp;<a href="http://ownawoodhouse.com">Woodhouse Spas</a>, the over-90-unit luxury day spa franchise, presents a prime platform for entrepreneurs to get into the industry.“When you consider where the wellness industry is and where it’s projected to be in the next five years, we’re looking at billions of dollars of additional consumer spending,” said&nbsp;<a href="https://www.linkedin.com/in/liam-finn-9a801914a">Liam Finn</a>, director of franchise sales. “<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a> is very uniquely positioned to capture that growth.”With clear market potential, prospective franchisees focus even more intently on the details of their specific investment as they look to understand what their business will look like once they’re operating.Here are the top three questions that prospective Woodhouse franchisees ask, answered.<h2>1. How am I going to be supported?</h2>Entrepreneurs invest in franchises for the proven model and support they offer. At Woodhouse, this is a “full 360 support system designed for franchisee success and profitability.”The support starts right when a franchisee signs their franchise agreement, and they receive support tailored to where they are in their business ownership journeys throughout the life span of the business.&nbsp;Woodhouse’s new location development team offers direct assistance with site selection, architectural review and construction oversight. Then, as opening day approaches, the focus shifts toward operations and staffing. A full marketing plan is designed to drive customer engagement before the spa’s doors even open, ensuring Woodhouse franchisees have the strongest start possible.“That’s why you partner with Woodhouse,” Finn said. “We have a really high-performing team that’s here to support franchisees along the way.”This robust support system means that franchisees do not need prior industry experience.“I rarely work with franchisees that are interested in Woodhouse and have spa experience,” Finn said. “Rather than the need for spa experience, we need a passion to drive excellent guest experiences. It’s the hospitality and wanting to know that you are the space in your market that is a safe haven for people to relax and renew. Oftentimes, that’s not something that’s taught.”<h2>2. What are the key drivers of profitability?</h2>“This is always one of the top three things candidates want to understand,” Finn said. “A great thing about Woodhouse is that we’ve got very clear drivers that our successful operators really focus on. One is therapist utilization, another is retail sales and the last is gift card sales.”High-performing spas maximize their potential by being intentional with their scheduling. This focus on utilization drives revenue, but it also ensures the guest experience is optimized, which creates a positive feedback loop.&nbsp;Diversification also supports Woodhouse’s financial health. With strong vendor partners, Woodhouse has exclusive retail offerings that allow guests to take a part of the spa experience home while boosting unit-level revenue.The focus on gift cards provides yet another layer of consistency to drive revenue through the natural seasonality of the business. Gift cards position franchisees to capitalize on major holidays, Valentine’s Day, Mother’s Day and birthdays to capture initial gift card sales, and they can serve as an introduction to the brand for new guests who will soon become loyal fans.<h2>3. Where is the brand headed, and how is my investment protected?</h2>In an evolving wellness and beauty market, prospective franchisees want to know that they’re partnering with a brand that’s building a strong future that lends itself to long-term success.“Candidates definitely want to invest in a brand that’s thinking ahead,” Finn said. “They want to make sure that they’re partnering with a brand that’s not just managing the present but also innovating for the future.”Woodhouse’s commitment to innovation does this, and it maintains its premium positioning by enhancing its systems and embracing new techniques, ingredients and technologies that elevate the service environment. This keeps Woodhouse top of mind with guests and furthers the brand’s differentiation in the market, staying ahead of consumer trends and offering an experience competitors cannot easily replicate.As Woodhouse works to expand in key markets nationwide, the team remains committed to long-term, healthy growth rather than short, unsustainable growth spurts. With 360-degree support and a strategy that’s intently focused on where the wellness market is going next, Woodhouse franchisees can secure a spot in a booming industry with a partner dedicated to keeping them ahead of the curve.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/woodhouse-spas">https://1851franchise.com/woodhouse-spas.</a>&nbsp;

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

LAKEWOOD, Colo. —&nbsp;<a href="https://www.ownawoodhouse.com/">Woodhouse Spas</a>, the leading luxury day spa franchise known for elevating wellness in communities nationwide, closed the third quarter of 2025 with strong operational focus, owner engagement and two major innovation initiatives that position the brand for meaningful growth in Q4 and beyond.“Business was humming this quarter,” said Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/arielrclay/">Ariel Clay</a>. “We were preparing for several major initiatives in Q4 — putting in the work behind the scenes to set up what’s coming next.”One of the most anticipated developments took shape at the very end of Q3: the launch of the new Woodhouse club pilot across 11 participating spas nationwide. Clay says the program was designed around a clear goal — driving more frequent visits while ensuring every experience continues to feel special.“Woodhouse is viewed by a good portion of our guests as a luxury and a treat,” Clay said. “We know that they’re getting massage and facial services more frequently than they visit Woodhouse. We want every massage to feel like a treat. We want to incentivize guests to treat themselves more often and not go to the low-experience places.”The pilot began giving guests a new way to engage with the brand on October 1. The membership-style program is rooted in access, experience and exclusivity. Some spas with expanded amenities will offer additional complimentary elements. Across the network, the intention is the same: make the Woodhouse experience more frequent, more accessible and more inviting.“Our goal is to run for about six months, align on a construct that our members like and roll it out more broadly,” Clay said.Building on its Q3 momentum, Woodhouse is preparing to introduce what Clay calls a potentially transformative initiative: the first Woodhouse medspa pilot. Woodhouse has long specialized in advanced skin care within traditional spa parameters, staying “as close to medical without crossing the line.” But guest demand has made the next step clear.“What we’re learning is that guests want more,” Clay said. “They want to cross the line. We’re listening to our guests. Innovating for what they’re looking for and creating great revenue opportunities.”The medspa pilot will include injectables, microneedling, chemical peels and other high-demand services — but it will be delivered through the signature Woodhouse experience rather than a clinical environment.“You can have these services outside of a clinical setting. You still come into our same lobby with spa music. You can go into the quiet room after,” Clay said. “It’s the spa experience around the medspa services.”With the club pilot underway, the medspa pilot launching and franchisee collaboration at a high point, Clay says momentum is strong heading into the final stretch of the year.ABOUT WOODHOUSE SPAS:Woodhouse Spas is a leading luxury spa franchise that offers resort-style spa experiences in local communities. Founded in 2001 in Victoria, Texas, Woodhouse Spas has grown to more than 85 locations across the United States. The brand provides a wide range of services, including massages, facials, body treatments, and nail services, all designed to offer personalized care and enhance wellness. Woodhouse franchise owners benefit from comprehensive support, including training, site selection, construction management, marketing, and operational advice. For more information about Woodhouse Spas, visit&nbsp;<a href="https://www.woodhousespas.com/.">https://www.woodhousespas.com/.</a>&nbsp;

Bringing Luxury Spa Services to Her Backyard: Why Kayla Potts Bought a Woodhouse Spa

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