Franchise Deep Dive: Woodhouse Spas Franchise Costs, Fees, Profit and Data

This high-end spa franchise provides luxurious, resort-style experiences in local neighborhoods.

How Many Woodhouse Spas Locations Are There?

Woodhouse Spas was founded in 2001 in Victoria, Texas, with the mission of offering resort-style spa experiences locally. The first franchised location opened in Kingston, Pennsylvania, in 2003. The brand quickly gained popularity and expanded to 50 locations by 2013. In 2020, Woodhouse Spas became part of Radiance Holdings, the holding company that also includes Sola Salons.

As of 2024, Woodhouse Spas has 87 units and plans to open up to 25 new locations annually, targeting prime markets like Chicago, Southern California, Arizona and South Florida. Bolstered by a proven model that includes multiple revenue streams and comprehensive franchisee support, Woodhouse Spas has maintained steady growth over the past few years.

“Our year-over-year growth has remained strong, even through COVID-19 challenges. With 87 units operational, we've developed a comprehensive model spanning unit-level economics, leadership and support systems, positioning us for further expansion,” said Scott Thompson, chief development officer for Radiance Holdings.

What Is the Woodhouse Spas Business Model?

Woodhouse Spas operates a business model that combines luxury, accessibility and diverse revenue streams to create a unique and profitable franchise opportunity. This model focuses on delivering resort-style spa experiences in accessible settings, ensuring guests receive high-quality, personalized services. The brand supports its franchisees through comprehensive training, strategic site selection and extensive marketing efforts, ensuring a seamless operation.

Key features include:

Multiple Revenue Streams: Woodhouse Spas offers a variety of services, including massages, facials, nail treatments, body treatments and non-touch therapies like infrared saunas and salt rooms. Additionally, franchisees can generate income from retail product sales, gift cards and special events, ensuring multiple avenues for revenue.
Comprehensive Franchisee Support: New and existing franchise owners benefit from extensive training on guest services and spa operations. The brand provides ongoing operational advice, helping franchisees navigate the complexities of running a spa and maintaining high service standards.
Strategic Site Selection and Construction Management: Woodhouse Spas assists franchisees in choosing optimal locations for their spas, ensuring high visibility and accessibility. The brand also offers construction management with experienced contractors to ensure that each spa is built to specifications and ready to deliver the luxurious experience guests expect.
Robust Marketing Support: Franchisees receive strong marketing support, including national and local marketing campaigns built to bolster key selling periods, social media strategies and promotional materials. This helps attract and retain customers, driving consistent business growth.
Luxurious and Personalized Guest Experience: Woodhouse Spas focuses on creating a luxurious and immersive atmosphere for guests. This includes high-end amenities like plush robes, soothing aromatherapy and the healing sounds of nature. Each service is tailored to address individual guest needs, enhancing their overall experience and encouraging repeat visits.
Efficient Operational Processes: The brand has developed efficient operational processes that help drive consistent returns. This includes leveraging the latest technology to enhance business efficiency and guest satisfaction, ensuring a smooth and enjoyable experience for both guests and franchisees.

How Much Can Woodhouse Spas Franchise Owners Make?

Woodhouse Spas has continued to see a steady increase in system-wide sales over the years, with average unit volumes growing from $2.1 million last year to $2.4 million* this year, according to the brand’s most recent franchise disclosure document.

How Much Does It Cost To Open a Woodhouse Spas Franchise?

The estimated initial investment range is $1,486,677 to $2,592,081. Below is a breakdown of the associated costs.

Initial Franchise Fee: $55,000
Site Selection Assistance Fee: $0 - $3,500
Fixtures, Furniture and Equipment: $318,650 - $473,650
Computer and IT Systems and Components: $58,000 - $70,000
Additional IT Related Services: $1,200 - $1,800
Technology Management Fee (3 Months): $1,425
Security Deposit and Rent: $38,750 - $73,500
Leasehold Improvements: $758,920 - $1,419,761
Signage: $20,000 - $27,000
Business Licenses and Permits: $250 - $1,000
Architectural Fees: $37,500 - $47,000
Training Expenses: $8,000 - $10,000
Professional Services: $3,000 - $10,000
Insurance (3 Months): $16,000 - $32,000
Grand Opening: $15,000
Initial Inventory: $46,000 - $92,000
Employment Screening and Investigation Services: $607 - $2,067
Additional Funds for Start-Up (3 Months): $108,375 - $257,378

What Is the Franchise Fee for Woodhouse Spas?

The franchise fee is $55,000.

Who’s on the Woodhouse Spas Leadership Team?

What Helpful Articles Can I Read to Learn More About Woodhouse Spas?

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*The average annual gross sales in 2023 for franchised spas in the United States that were operating for all of 2023 and that submitted all sales reports was $2,411,085. Of the 71 Woodhouse Spa locations that met the 2023 Reporting Criteria, 33 ( 46 %) met or exceeded the Average Gross Sale for 2023. Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the Woodhouse 2024 Franchise Disclosure Document for more information.