In the beauty and wellness industry, team members and service providers are key factors in a business’s success. For franchisees, this can spark a major concern — especially in an already-tough labor market: How will I find and retain the right people? While this may be a concern across the industry at large, Woodhouse Spas, the 90-plus luxury day spa franchise, offers a clear solution.

In many cases, the labor concern stems from businesses with subpar models. There isn’t necessarily a labor shortage; there’s a shortage of workplaces that are truly appealing to beauty and wellness professionals and encourage professional longevity. With a focus on real collaboration, innovation and support, Woodhouse sets the stage for spa professionals to build real, lasting careers with the brand.

The Luxury Spa Model Is Advantageous to Franchisees and Their Teams Alike

Woodhouse offers a premium guest experience, and it charges accordingly. This means franchisees can provide better compensation for providers, which is just one key factor in how they attract and retain top talent. The luxury atmosphere works to break the “churn and burn” type of cycle that is found in budget spa concepts that are focused on volume over quality.

“People want to work at Woodhouse because it’s a better experience,” said Ariel Clay, chief operating officer. “By providing higher-end services and offering quality retail products, our professionals are able to earn more. They’re encouraged to focus on their craft and a great guest experience, rather than just speed, and they’re generally happier in this type of environment.”

These factors help franchisees to attract new team members with clear value propositions, and to also get a provider through the door for an interview. When the benefits play out in practice, providers do not feel that they need to search elsewhere for better opportunities.

A Career Built on Craft and Innovation

Top service providers are truly passionate about what they do, viewing their work as a craft and thriving on skill-building opportunities. Woodhouse’s specialized menu of services and consistent commitment to innovation ensure providers do not feel stuck in a cycle of providing the same limited set of services day after day.

“A lot of providers like the innovation aspect,” Clay said. “They want to keep up with the new developments in the industry to ensure they stay current and can offer their clients the newest techniques, and they are proud to be a part of an organization that empowers them to use their skills and expertise to tailor services to unique clients.”

While Woodhouse stays abreast of new industry developments regarding techniques, technology, ingredients and more, even the baseline Woodhouse functions at is elevated above other spa and beauty concepts.

“Woodhouse offers a much more extensive service menu with signature services that are unique to Woodhouse,” Clay said. “The diverse set of treatments we offer, combined with our consistent eye for innovation, creates variety in what our spa professionals do each day, and it allows them to build their skills, master new modalities and avoid stagnation.”

For many team members, and especially those who truly value their craft, finding themselves stagnant is a key driver for turnover. Woodhouse’s variety makes providers’ day-to-day tasks more meaningful, keeping teams engaged and encouraging ongoing loyalty to the spa. 

This loyalty and consistency also set the stage for team members to develop professionally, turning what, for some, is just a job, into a long, stable career with Woodhouse. 

A Culture of Shared Excellence

Beyond the treatment room, Woodhouse team members are part of a larger culture and mission. The brand itself is synonymous with excellence in the beauty and wellness space, and every team member both contributes to and benefits from that position.

“Our culture of support and excellence is a full-circle responsibility,” said Lisa O’Brien, vice president of franchise operations. “Our high standards are upheld by our leadership team and embraced by franchise owners who carry them down to their employees. And the employees carry that culture and experience down to the guests.”

Throughout the system, there is a powerful sense of ownership and pride in the Woodhouse mission. Team members grow beyond serving as employees to see themselves as stewards of the Woodhouse brand. When the team is committed to the brand and experience, showing up for more than just a paycheck, they are able to do meaningful work while building a career in an environment that nurtures them.

While there are staffing challenges across many industries, they are not a given — they are often symptoms of a broken model. The Woodhouse Spas model sits on a premium foundation, empowering franchisees to offer their team members more than just a job while supporting them in providing a luxury guest experience that supports a thriving, long-lasting business.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/woodhouse-spas.