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Franchise Opportunity Deep Dive: Woodhouse Spas offers a luxury wellness experience with strong franchise support, diverse revenue streams and a proven model for success in the growing spa industry.
Woodhouse Spas is a high-end spa franchise that provides luxurious, resort-style experiences in local neighborhoods. Known for its personalized services and attention to detail, Woodhouse Spas offers a range of treatments designed to leave guests feeling refreshed and pampered.
Woodhouse Spas got its start in 2001 in Victoria, Texas, when entrepreneur Jeni Garrett set out to bring a resort-style luxury spa experience to her community. After earning her MBA, she and her husband moved to Victoria, where her idea took shape. That vision became Woodhouse Spas—a high-end day spa brand that now offers a wide range of wellness services and has grown into a thriving franchise with locations across the country.
The brand was acquired by Radiance Holdings — the holding company that also includes Sola Salons — in 2020.
Mission: Woodhouse Spas is committed to providing exceptional care by meticulously crafting every detail, space and experience to promote guests’ well-being. The brand offers transformative experiences that nurture both body and mind, all while making the day spa experience affordable and accessible to the markets it enters.
Vision: Woodhouse Spas seeks to promote more balanced, joyous lives by seamlessly integrating self-care into the daily routine.
The key benefits of franchising with Woodhouse Spas include:
Woodhouse Spas is growing across the U.S. with prime markets available in nearly every state. Visit the franchise website to explore the interactive map.
Initial Costs: The estimated initial investment required to begin operation of a spa ranges from $1,482,439 to $2,697,879. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Minimum | Maximum |
| Initial Franchise Fee | $60,000 | $60,000 |
| Professional Services | $3,000 | $10,000 |
| Site Evaluation Services | $2,000 | $3,500 |
| Site Selection Assistance Fee | $0 | $3,500 |
| Security Deposit & Rent | $28,750 | $105,500 |
| Architectural Fees | $37,500 | $47,000 |
| Leasehold Improvements | $759,000 | $1,420,000 |
| Fixtures, Furniture & Equipment | $319,300 | $575,000 |
| Signage | $20,000 | $27,000 |
| Initial Inventory | $44,432 | $50,612 |
| Computer/IT Systems & Components | $59,000 | $76,400 |
| Additional IT Related Services | $1,200 | $1,800 |
| Business Licenses & Permits | $250 | $1,000 |
| Initial Training Fee | $5,000 | $5,000 |
| Training Expenses | $3,000 | $5,000 |
| Insurance (3 Months) | $16,000 | $32,000 |
| Grand Opening | $5,000 | $5,000 |
| New Location Launch Program | $10,000 | $10,000 |
| Employment Screening & Investigation Services | $607 | $2,067 |
| Additional Funds (3 Months) | $108,400 | $258,000 |
Initial Franchise Fee: The initial franchise fee to start a spa is $60,000, which is due when you sign the Franchise Agreement.
Ongoing Fees: Woodhouse Spas franchisees are responsible for the following ongoing costs:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross sales/week |
| Advertising Fund Contribution | Up to 2% of gross sales/week |
| Local Advertising Expenditures | 1.75% of gross sales/quarter |
| Technology Management Fee | Then-current fee (currently $550/month) |
ROI Potential: In its 2025 FDD, Woodhouse Spas reports the following gross sales figures for franchised spas in 2022, 2023 and 2024:
Average | Average | Average | Median | Median | Median | |
Q1 | $411,297 | $477,739 | $486,343 | $402,272 | $474,608 | $463,511 |
Q2 | $522,615 | $587,210 | $614,501 | $508,065 | $569,632 | $572,665 |
Q3 | $428,759 | $488,336 | $512,785 | $399,006 | $463,856 | $517,442 |
Q4 | $723,997 | $857,798 | $892,603 | $668,744 | $818,505 | $871,227 |
Full Year | $2,086,667 | $2,411,085 | $2,506,231 | $1,991,105 | $2,318,130 | $2,457,840 |
Woodhouse Spas provides comprehensive training to its franchisees, ensuring they are well-prepared to manage every facet of their spa business. The in-depth training covers daily business functions, guest services and guidance surrounding Woodhouse’s core values.
Woodhouse Spas provides franchisees with comprehensive support to ensure the successful operation and growth of their spas. This includes help with site selection, construction and grand opening efforts. And once the spas are open, franchisees have access to ongoing coaching to guide growth and best practices adherence.
Woodhouse Spas equips its franchisees with technology and tools to streamline operations and enhance the guest experience, including proprietary software.
To be considered for ownership with Woodhouse Spas, prospective franchisees must meet the following criteria:
Financial Qualifications
Experience and Personal Attributes
Franchisees should have prior experience in operations, marketing, finance or other related fields. They should also be aligned with Woodhouse Spas’ brand values and have a genuine desire to support guests’ self-care journeys.
Woodhouse Spas franchisees are expected to be actively involved in the spa's daily operations. While the franchisor provides comprehensive support, franchisees must leverage that support to inform their daily involvement and maintain the highest standards of service for guests.
Woodhouse Spas does not offer financing itself, but it has preferred lending partners to connect franchisees with.
“The great thing about Woodhouse is that we take the time to do things right. We emphasize quality over quantity. It took a while to lay the groundwork for this luxury concept. We are not running a factory; we are making a difference in the lives of every single guest who walks through the door. This is a lifestyle choice for me, and I am proud to be a part of The Woodhouse Day Spa brand.”
- Chris Mann, Multi-Unit Owner, Ohio
“This opportunity has allowed me a flexible schedule, a luxury lifestyle and to be surrounded by an amazing group of friends, guests and colleagues. Owning a Woodhouse Spa is extremely rewarding, multi-faceted and a good fit for someone with business skills who is looking for the second chapter in their career.”
- Kimmy Powell, Multi-Unit Owner, South Carolina
The global health and wellness industry has seen significant growth in recent years, reaching a market size of $6.3 trillion in 2023. The growth is expected to continue with the industry projected to grow at a compound annual growth rate of over 7% through 2028.
Woodhouse Spas distinguishes itself in the health and wellness sector by offering a luxurious, resort-style experience within neighborhood settings. While the brand is more accessible than traditional day spas, it still offers a more personalized, soothing experience than budget massage concepts.
Primary Competitors: LSW, Dino Palmieri Salon, Bowie Salon and Spa, Exhale Enterprises and MassageLuXe
The process to own a Woodhouse Spa franchise includes multiple steps designed to ensure mutual alignment. Here's a step-by-step guide outlining the application process from initial inquiry to opening:
1. Initial Inquiry: Reach out to the Woodhouse Spas development team and express interest in the opportunity.
2. Introductory Meeting: Participate in an introductory call with the development team to discuss your aspirations and get initial questions answered.
3. Discovery Day: If the introductory call goes well, you may be invited to attend a Discovery Day at the Woodhouse Spas headquarters in Colorado. During the visit, you will meet key team members and get an in-depth look at franchise operations. This is a key step in the mutual evaluation process.
4. Franchisee Conversations: Prospective franchisees have the opportunity to connect with existing owners to ask additional questions and gain insights from someone living the life of an owner.
5. Franchise Agreement Signing: If both parties are confident to move forward, you will review and sign the franchise agreement. This formalizes your role as an owner and kicks off the development process.
6. Onboarding and Pre-Opening Preparation: The onboarding process typically takes around 12 weeks. Approximately 90 days before opening, franchisees have an introductory meeting with the support team. About 60 days before opening, you will begin marketing efforts, and in the last 30-day stretch, you’ll finalize service menus and pricing, host a soft opening and begin planning the grand opening.
7. Grand Opening: The official grand opening typically takes place six to eight weeks after the soft opening. This is the official launch of the spa and serves as a way to increase brand awareness in the market.
For more details or to begin the application process, prospective franchisees can fill out the contact form on the Woodhouse Spa franchise website.
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