The fitness industry is experiencing significant growth, driven by increasing awareness of health and wellness. Strength training, in particular, is gaining popularity across all age groups, from younger fitness enthusiasts to older adults seeking to improve balance and bone density.
According to Mindbody’s 2024 wellness trends report, strength training is the key to longevity, with over 60% of consumers incorporating it into their fitness routines. The global health and fitness club market size is projected to grow at 8.83%, from $112 billion in 2023 to $202 billion by 2030, according to Fortune Business Insights.
Gen Z, in particular, is embracing strength training more than previous generations. More than 50% of Gen Z individuals exercise regularly, and many desire to start strength training (Wellness Creative Co). Young women, in particular, are embracing this trend. This demographic shift offers fitness businesses a significant opportunity to cater to a younger, more engaged audience and include the 50% of the population that has historically been mostly ignored.