World Gym Is a Top Fitness Franchise Opportunity in the ​ ​$112 Billion Fitness Industry

From its origins, legends including Arnold Schwarzenegger and Lou Ferrigno trained at World Gym in 1970s Los Angeles. As the brand that symbolizes strength, World Gym has franchise opportunities available nationwide. With more than 30 years of franchising experience and over 225 locations across the globe, World Gym continues to be the international leader in fitness and conditioning. “We have been transforming lives through fitness for decades, and we are deeply committed to the success of our franchisees," says Lewis Stanton, World Gym CEO. "When our franchisees do well, we do well." 

A Legacy of Power and Passion 

World Gym's legacy began nearly a half-century ago, founded by the iconic bodybuilder and entrepreneur Joe Gold. Nestled in the backdrop of Muscle Beach, the Santa Monica location quickly became the prime destination for serious bodybuilders and Hollywood stars aiming to perfect their physiques. 

Tom Dievart, World Gym VP of Marketing, explained, "In the 1970s, there weren't many options for working out. World Gym distinguished itself with its custom-made equipment and laid the foundation for a new era of personal fitness." 

A Commitment to Strength 

High-volume, low-price brands fill the industry, basing their business model on members who sign up but never show up, and therefore don't get the results they seek," Stanton says. "World Gym, in stark contrast, delivers results." 

Unlimited Opportunities 

Why should you consider investing in a World Gym franchise in 2024? 

"As people around the world focus more on health and wellness, the fitness industry is rapidly expanding." Investing in a World Gym franchise offers the opportunity to leverage an iconic brand with significant growth potential," says Stanton. "We currently have opportunities available in highly sought-after prime markets." 

Strength Training: The Leading Trend 

Strength training is experiencing a remarkable surge in popularity. According to Mindbody's 2024 wellness trends report, strength training is the key to longevity. Over 60% of consumers now include weight or strength training in their fitness routines, with many working out two to four times per week (Athletech News). This trend is driven by a mix of social media influence, scientific validation, and the diverse benefits strength training offers, such as improved mobility, cardiovascular health, and longevity.

Appealing to All Ages 

This growing interest spans across age groups. Younger fitness enthusiasts often focus on strength training for its aesthetic benefits, while older adults turn to it for improving balance and increasing bone density (ACSM). This broad appeal makes strength training a key area of growth and innovation in the fitness industry. 

A Growing Market 

The global health and fitness club market size is projected to grow at 8.83%, from $112 billion in 2023 to $202 billion by 2030, according to Fortune Business Insights. Very soon, nearly half of the US adult population will be considered obese, according to a report from the Harvard T. H.  Chan School of Public Health, increasing the need for health and fitness resources like World Gym. 

Gen Z Leading the Charge 

Gen Z, in particular, is embracing strength training more than previous generations. More than 50% of Gen Z individuals exercise regularly, and many desire to start strength training (Wellness Creative Co). Young women, in particular, are embracing this trend. This demographic shift offers fitness businesses a significant opportunity to cater to a younger, more engaged audience and include the 50% of the population that has historically been mostly ignored. 

Seize the Opportunity 

"We are a gym born of competitive bodybuilders, but that doesn't mean you have to be one," Stanton says. "All are welcome. Members today embrace the transformative journey, and strength training has never been more inclusive. It doesn't matter where you start; it's about where you end up. That's how we're different. It's about the culture, the ethos, and results." 

World Gym provides various revenue streams, including the Barbell Café with nutritional offerings, the Pro Shop with branded apparel, merchandise, supplements, Personal Training, and exclusive exercise programs. By leveraging these diverse revenue streams, franchisees cultivate strong communities where members actively engage in the vibrant World Gym culture, leading to increased earnings. 

World Gym isn't just about selling memberships. "It's about transforming lives," Stanton says. The leadership team includes experienced fitness experts, bodybuilders, and gym owners, making it an ideal fit for entrepreneurs looking to capitalize on health and wellness. 

For more information, visit: https://www.worldgymfranchising.com/.