Growing a Franchise
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1851 On The Road: Eric Ersher of Zoup!
1851 Franchise’s Editor Megan Ferringer caught up with Eric Ersher, the founder and CEO of Zoup!, to discuss the brand’s unique role in the fast-casual industry.
Back in 1998, Eric Ersher made a realization about the restaurant industry—and that was the fact that really good, made-from-scratch soup was hard to come by. Looking to fill that unmet need, he opened the doors to his own restaurant in Southfield, Michigan: Zoup! Today, Zoup! has nearly 100 restaurants in more than 20 U.S. states and Ontario, with even more scheduled to open this year.
During IFA 2017, 1851 Franchise's Editor Megan Ferringer caught up with Ersher to learn more about the brand’s growing role in the fast-casual industry and the unique niche it’s looking to fill.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
