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Buying a franchise and investing in your future is a major decision. And, as with any major decision, especially one involving a large investment, you need to do your research to find the best opportunity for you. But with a seemingly infinite amount of resources and thousands of brands and industries, it’s hard to know where to start.&nbsp;Many prospective franchisees turn to franchise portals to begin winnowing their search. According to <a href="https://www.franchising.com/news/20191011_franchisingcom_portal_ranks_1st_in_quality_leads.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">research done by Franchise Update Media</a> in 2019, nearly 1 in 7 franchise leads (13.2%) come from portals. But there’s no shortage of those to choose from either, and unfortunately, there is a wide range in quality between these sites.Here are five of our favorite franchise portals. If you’re looking for a place to start your franchise search, start here.&nbsp;<a href="http://www.franchisedirect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Direct</a>Founded in 1998, Franchise Direct has grown to become a leading portal for franchise opportunities targeting markets across North America, Europe, Latin America, Africa and Asia. Franchise Direct allows franchisors to connect with prospective franchisees worldwide, which no other franchisor portal offers. They’ve also added a franchise blog, generate several franchise industry-sector reports a year and the web design is easy and user-friendly.<a href="http://entrepreneur.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Entrepreneur</a>While it’s recognized as one of the most trusted business publications today, it dedicates a large portion of its content to ranking franchise brands. Every year, Entrepreneur publishes its <a href="https://www.entrepreneur.com/franchise500/2020?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise 500 Ranking List</a> that highlights the top-rated franchise opportunities in the industry. It’s a great resource to find more information if you’re torn between industries, as there are also specific secondary lists that rank the brand on a deeper level. It’s also a good place to find articles on franchises, CEO’s and executives.&nbsp;<a href="https://www.franchisegator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Gator</a>A growing site with a large directory, Franchise Gator has been around since 2002 and offers one of the largest directories of franchise and business opportunities online. It also has hundreds of articles about franchising to help educate you on buying a business. You can sort by industry, investment, or state making it very easy to narrow down your options.&nbsp;<a href="https://www.franchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchising.com</a>Franchising.com offers comprehensive franchise information with a directory that includes more than 2,800 franchise opportunities from 20+ countries. You can filter your search by industry, type, location, investment and maturity.&nbsp;The site also hosts franchise topics from operations to marketing to technology to legal. They also list franchise conferences, magazines and newsletters, giving prospective franchisees an unlimited amount of resources.<a href="https://www.franchiseopportunities.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Opportunities</a>Founded in 1999, one of the largest franchise opportunity directories, Franchise Opportunities aspires to continue giving potential franchisees simple search tools and resources. They’re part of the Franchise Opportunities Network and Business Broker Network company, giving them even insight into even more data. You can sort opportunities by industry, investment or state as well.

5 Franchise Portals That Work

1851 Franchise

Franchise portals have become popular tools for prospective franchisees, but with so many to choose from, where do you start?


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Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

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petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

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Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

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Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

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Home Halo

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Why Former College Athletes Can Make Winning Home Halo Franchise Owners

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Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

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Small Business Optimism Dips, Raising Concerns for Franchise Owners

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Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

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August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

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Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

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Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

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The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

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From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

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Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

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Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

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5 Franchise Portals That Work

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