Franchise News
Franchise Times: Additional 30,000 Temps Power Valentine’s Day Sure at Edible Arrangements
The fruit arrangement franchise relies on outside help to meet demand on its busiest day of the year.
Valentine’s Day is easily Edible Arrangements’ busiest day of the year, with over a million strawberries, 267,000 pineapple pieces and almost 140,000 pounds of chocolate being delivered. This year, the brand expects to break even those records.
“We are expecting this Valentine’s Day to be our largest sales day ever,” Rob Price, Edible Arrangements president, told Franchise Times.
To meet this demand, however, Edible Arrangements relies on nearly 30,000 temporary workers, who help with arrangements and delivery, mostly. Though the franchise couldn’t manage the day without them, there are also a few obstacles they must overcome, like making sure there’s enough space for people to work and ensuring temporary workers have the proper training.
“It requires creativity on the part of the franchisees,” said Price. “Some will do things like rent refrigerated semi-trailers to store the additional arrangements and fruit and Pods to house additional paper goods and supplies.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
