1851

Digital advertising has grown significantly over the years and has proven to be one of the most effective ways to reach an audience today.&nbsp;Because of this, brands are also starting to spend more on it. In 2021, digital marketing spending grew to&nbsp;<a href="https://www.ama.org/marketing-news/cmo-survey-august-2021/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076#:~:text=Digital%20marketing%20spending%20has%20grown,digital%20marketing%20is%20the%20No." target="_blank" rel="nofollow">comprise 58% of marketing budgets</a>, reflecting 15.8% growth over 2020, according to the American Marketing Association. The&nbsp;<a href="https://cmosurvey.org/results/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">27th edition of The CMO Survey</a> also found that digital marketing is the number one responsibility reported by marketers.&nbsp;With so many eyes online at all times, using digital to market your franchise opportunity can be a great way to attract potential owners. However, with so much competition for attention, it is crucial to stand out by developing a successful strategy.&nbsp;Here are five tips to keep in mind when using digital advertising.&nbsp;<h4>Have a Designated Franchise Development Website</h4>Have a specific franchise development website to drive people to use digital ads. Some brands choose to have a franchising page on their regular corporate site, but this is not as effective, says Angela Paules,&nbsp;chief marketing officer at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">Buzz Franchise Brands</a>.&nbsp;“It's a bit of a missed opportunity because you don't have as much space to tell your story,” Paules said.&nbsp;“You don't have the depth to get more organic traffic to your site and get really customized with your digital campaigns.”<h4>Customize to Your Audience</h4>One of the most important strategies in marketing is knowing who your audience is. It is important to know your typical candidate profile and where you can go online to find them or hone in on them specifically.&nbsp;Once you know your audience, you can customize your content to the person you are trying to reach. You may have those who are already actively seeking franchises and those who are just more broadly looking to start a business but don't know much about franchising or your particular industry.&nbsp;For example, if someone is searching about how much a franchise costs, you may want to show them a piece of creative marketing that speaks to the cost or whether you are a low-cost opportunity, Paules noted.&nbsp;<h4>Run Different Ads Simultaneously</h4>Running various creative options at the same time allows you to see what is resonating with your audience — and what is not. You should also freshen up your creative content regularly so that you're not running the same ads throughout the year.&nbsp;“You should be keeping campaigns fresh, updating them at least on a quarterly basis, staying seasonally relevant and relevant to that user,” said Paules.&nbsp;Having different campaigns going also allows you to better target different groups, which would require separate ads. For example, new visitors would benefit from something different than those who have already visited your site. Make sure the messaging is relevant to specific users.&nbsp;<h4>Constantly Check In On Campaigns</h4>Once you set a campaign, don’t just let it go. Be sure to look at the results regularly and make adjustments based on what's performing well.&nbsp;Additionally, this allows you to make important updates as you start selling different locations or targeting new markets, Paules added.&nbsp;<h4>Work With a Professional</h4>Because everyone has access to so many tools online, you might think of digital marketing as something you can do yourself. However, this is not the case — unless you work in the digital field.&nbsp;“You should definitely work with someone in the industry who is spending 100% of their time and energy thinking and living digital,” said Paules. “It can be tempting to jump on new opportunities yourself, but don’t get caught up in those sorts of traps. You want to work with somebody who can help guide you and think about your audience.”

How to Market Your Franchise Opportunity Part 3: Franchise Digital Advertising

1851 Franchise

Digital advertising can be a great way to get the word out about your franchise opportunity, but it is important to remember these tips when strategizing. 

how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising

Layne's Chicken Fingers

image of laynes chicken finger restaurant with 4 hands holding cups in the air to celebrate 

 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

laynes-chicken-franchise-growth-2025

HomeTeam Inspection Service

image of an employee from home team checking an outlet with an ipad

HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

hometeam-inspection-service-revenue-streams

Right at Home

image of jennifer selden right at home franchisee for a webinar with nick powills

Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

jennifer-selden-right-at-home-franchise-journey-webinar

Paris Baguette Canada

image of a paris baguette bakery cafe latte with delicious food, croissants, and pastries

What Paris Baguette Franchisees Have To Say About Their Experiences

paris-baguette-franchise-canada-eric-chang

image of right at home franchisee gregory brewer for a webinar with nick powills

Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

gregory-brewer-right-at-home-franchise-winston-salem-webinar

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

How to Market Your Franchise Opportunity Part 3: Franchise Digital Advertising

MORE STORIES LIKE THIS