Important Franchise Reminder: Don't Try to Make Your Brand Cool by Rapping

Thought the hipster-dad reincarnation of the Hamburglar was the first time McDonald’s trotted out a cringe-worthy brand revamp in order to be one of the kewl kids? Think again, sucka!

As A.V. Club recently pointed out, the burger giant has tried to be down with the youngins in the past by applying some serious ‘tude to its corporate image. Look no further than the above advertisement, which, much like that video in “The Ring,” will ultimately lead to your destruction if you watch it for too long.

If, for some deranged reason, you want more, visit mcdonalds.hiphop, a clearinghouse for the facepalmiest “urban” ads McDonald’s has to offer.

And franchise brands, let this be a lesson: Please, please, please don’t start rapping to get teens to buy your burgers.

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

Important Franchise Reminder: Don't Try to Make Your Brand Cool by Rapping

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Nick Powills

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