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On Friday, Nation&rsquo;s Restaurant News published an <a href="http://www.nrn.com/people/denny-s-cmo-reveals-plan-age-down-brand?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrn-dennys-cmo-reveals-plan-to-age-down-brand-2706221" target="_blank" rel="nofollow" target="_blank">interview with Denny&rsquo;s CEO John Dillon</a>, who discussed the family-dining chain&rsquo;s plans to adjust their branding to appeal to millennial consumers. The rebranding, stages of which are already being implemented throughout the system, includes store remodels and a new digital marketing strategy.

As part of the brand&rsquo;s new marketing strategy, Denny&rsquo;s has revealed a cross-promotional partnership with Lucasfilm surrounding the new Star Wars franchise entry, &ldquo;Solo: A Star Wars Story.&rdquo; The partnership includes collaboration with a number of other brands from a range of sectors, including Hulu, Pandora and Amazon.

&ldquo;We&rsquo;re really looking to up our game and appeal to a different generation of buyers,&rdquo; said Dillon in the interview. &ldquo;The beauty of a franchise like Star Wars, it appeals to people like me, so Gen X. It appeals to Baby Boomers, Gen Z and millennials. As a family diner, it made a ton of sense for us. [These partnerships] have started to age down the brand, which is one of our objectives.&rdquo;

Read the <a href="http://www.nrn.com/people/denny-s-cmo-reveals-plan-age-down-brand?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrn-dennys-cmo-reveals-plan-to-age-down-brand-2706221" target="_blank" rel="nofollow" target="_blank">full interview at nrn.com</a>.

Denny’s CMO Reveals Plan to Age Down Brand

NRN: Denny’s CMO Reveals Plan to Age Down Brand

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In an interview with Nation’s Restaurant News, the franchise’s CMO, John Dillon, discussed rebranding for a younger audience

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