Franchise Times: Paris Baguette’s New CDO Embraces Brand Potential

Bringing years of experience in franchising and restaurants with time spent at major brands including Quiznos, WOWorks and Duck Donuts, Eric Lavinder has joined the Paris Baguette team as its new Chief Development Officer. Though the bakery café has over 4,000 units worldwide, there are approximately 150 in the U.S., and the team is working to bring that number to 1,000 in the next six years.

“I think the potential to bring back those neighborhood cafes and neighborhood bakeries is something I can’t wait to help do across the country,” Lavinder told Franchise Times. “There’s really nothing that is the same type of niche that we’re hitting on.”

Lavinder shared that, in order to reach the brand’s development goal, he aims to take more of a steady growth approach, ensuring it continues to embrace the plan and vision of the franchise intentionally.

One of the major drivers has been the 3.0 prototype, which enhances the French bakery feel that Paris Baguette provides. With rich colors and a layout that puts the artistry of Paris Baguette’s breads, cakes and other pastries on display, the franchise provides a memorable experience for its guests, and locations that embrace the updated prototype are already seeing even stronger performance.

“We are fully involved and engaged with the prototype 3.0, which is our newest café look and feel,” added Lavinder. “Any new prototype you do, there’s always a vision and strategy, and there’s always the follow up.”

Even with the prototype’s strong performance, the team continues to make small adjustments to increase efficiency and further enhance the experience of everyone involved at the unit level.

As it expands, Lavinder is focused on the strengths of the brand and the strong potential it has already displayed rather than the few hiccups that are bound to happen in any development process.

“You always have those little challenges that get you bumps along the road, but so long as they’re not substantial, you stay the course,” he said. “One or two small minor things is something to notice and take awareness to, but don’t let them change your plan on how you’re getting there.”

Read the full article here.

To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or  https://1851franchise.com/parisbaguette