Raintree Sales' Strong Relationships with Franchise Brokers Led Two to Sign Franchise Agreements with Client Footprints Floors

Franchise brokers know a good business model when they see one, but normally they pass those investment ideas along to clients. But in the case of Denver-based flooring franchise Footprints Floors, the brand managed to sell to the salespeople themselves. 

Footprints Floors outsources its franchise sales to Raintree Sales, an industry-leading franchise sales and marketing company that prides itself on its strong relationships with franchise brokers. Raintree so powerfully communicated the strength of Footprints Floors’ business model that longtime franchise brokers Andy and Michelle Snyder and Don Brammeier decided to buy in themselves. 

While it’s absolutely rare to see franchise brokers commit so completely to a single brand when they represent so many, Raintree’s CEO says it’s a result of the quality brands they represent. 

“We pride ourselves on carefully vetting each and every partner that joins Raintree. In fact, we are only bringing in about one new partner for every 50 to 75 applications from brands wanting to work with us,” said Brent Dowling, CEO of Raintree. “I think the fact that industry experts like Don and the Snyders are now purchasing some of these franchises is a direct reflection of the fact that we truly only work with the most promising franchise concepts in the industry. We are proud of the brands we represent, and equally as proud of the Raintree team's unique ability to articulate the value of these brands to franchise consultants and prospective owners alike.” 

Why Franchise Brokers Bought Into Raintree Client Footprints Floors

Despite seeing tons of lucrative business models slide across their desks, these brokers saw something special in Footprints Floors from the beginning. 

The Snyders had deep experience in franchising and a background in commercial cleaning. With the home improvement sector booming, the couple decided to buy into Footprints Floors’ flexible business model. 

“I liked the model and now I don’t have to work on weekends. It brought me a full swing around from what I had been doing,” said Andy Snyder. Furthermore, the couple found a culture fit with the brand’s leadership. 

“The corporate support was super helpful, and going to actually meet the team and their CEO Bryan Park was great. Everyone was so personable and down to earth,” said Michelle Snyder. 

Brammeier, another seasoned franchise broker, saw firsthand how sorely the marketplace needed brands like Footprints Floors and rose to the occasion to serve his local community.

“Since moving to Florida five years ago, I saw a need for professionalism in service brands that just didn’t exist. I’ve lived in many different states, and in Florida, it’s difficult to find quality workmanship,” he said. 

That’s when he started looking into Footprints Floors. The home improvement industry has grown significantly since people started working from home more, and Brammeier saw his golden opportunity to get in on the booming sector.

“When the pandemic hit, I wanted to switch gears. I learned a lot about Footprints Floors and realized the corporate team is just as great as the business itself. It’s a scalable business, so I can steadily expand. I always wanted to own my own business, and now I finally get to fulfill my dream and cross it off my bucket list,” he said.

How Raintree Made Footprints Floors Stand Out

The franchising industry is competitive and diverse, but at Raintree, that competition only serves to surface the strongest brands. While most franchise sales companies simply try to get in front of brokers, Raintree goes a step beyond by building trust and solid relationships with the brokers. 

“At Raintree, we know we are constantly competing against hundreds of other franchise concepts to gain the broker’s attention, but we have been able to crack the code and have learned how to offer them a high level of value,” said Lana Mazin, director of brand development for Raintree. “It’s truly exciting to see that we have provided enough value that the brokers are starting to buy our brands themselves, not just present them to their clients. When you have someone who has seen the ins and outs of hundreds of franchise concepts but decides to join a Raintree brand, it speaks volumes.”    

For Park, this just validates what he already knew was a rock-solid business model. 

“We couldn’t be any prouder that two franchise brokers who work with hundreds of brands chose to invest in us. I think it speaks to not only the strength of our business model but also the strength of the relationships Raintree has with brokers,” said Park. “When Raintree speaks, franchise brokers listen.”