1851

Since&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Voodoo Brewery’s</a> founding in 2005, the brand has found a way into the hearts of&nbsp; communities across the nation by crafting the best beer, as well as fostering a no-hassle, laid-back environment to socialize and listen to live music. In 2021, the popularity for Voodoo and its small-town pub feel grew even stronger after a year of pandemic-related shutdowns. The partnership between industry-leading franchise sales and marketing company Raintree and Voodoo also began in 2021, and the leaders at both companies —&nbsp;<a href="https://www.linkedin.com/in/mike-edwards-748b109a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Mike Edwards</a>, co-founder and president at Raintree,&nbsp;<a href="https://www.linkedin.com/in/brent-dowling-?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Brent Dowling</a>, co-founder and CEO of Raintree and Matteo Rachocki, CEO of Voodoo Brewing, had one mission: growth while still maintaining the unique pub environment at each location. Now, well into 2022, the craft beer franchise has exceeded the companies’ goal of selling seven franchise locations.Looking into the plans for continued growth with the partnership with Voodoo, Raintree is prepared to position the brand as a leader in the $33 billion craft beer industry by offering franchise opportunities in cities nationwide. And amid the rapid growth, Raintree has also stayed true to Voodoo’s culture in its marketing materials and continues to encourage individuality among franchise owners to make their locations their own.&nbsp;“At the end of the day, craft beer is about community,” said Rachocki. “And we've always said that craft beer without community is just beer. What's different about our concept is that we already built a massive production brewery that can service an infinite number of independent locations. We have a brew pub that doesn't have the headache of a manufacturing arm attached to it and it makes it a lot more approachable.”Rachocki mentions that all of the brand’s locations — seven corporate-owned, with franchise units currently opening in&nbsp;CO, FL, KY, OH, PA, SC, TN, TX — become vital businesses in the community, and that’s what makes the franchise so unique as it continues to grow across the country.&nbsp;&nbsp;“We think of our stores as community projects,” said Rachocki. “We get involved immediately with the local groups, associations and chambers of commerce and get involved in local charities and nonprofits. And that's because these franchisees are from these communities — they have a vested interest in immersing the business in the community they live in. It’s often where they grew up, where they're settling down or where they're growing their families and they are looking for opportunities to drive business in their hometown.”&nbsp;Edwards furthers Rachocki’s sentiment of Voodoo as an integral community hub, stating that as the brand continues to grow — with each location a little different based on location and owner — that the appeal of the anti-corporate brand with its flexibility and supportive leadership team will grow at a galactic pace in the next few years as more people crave small social gatherings.&nbsp;"There is a tribal need to meet in the community and share meals and beer; it's a tradition that is thousands of years old," said Dowling.&nbsp;Rachocki stresses that in today’s post pandemic environment that so many people are looking for, regardless of their state, a place where they can do everything in one spot.&nbsp;“To have a place where your entire family can go, you can have a little bit of entertainment, a good time out, you can interact with your community, you can have excellent food and drink — that’s what people are leaning toward now,” said Rachocki.&nbsp;Also as a result of the pandemic, Rachocki notes that it has been a very interesting time for young professionals reconsidering their desk jobs and looking for an opportunity to be an entrepreneur with a company like Voodoo, where there is so much room for individuality.&nbsp;Dowling also mentions that the franchise model of Voodoo continues to be a very approachable concept due to the brand’s streamlined, vertical integration.&nbsp;“We have some of the best beers on the planet and there’s real validation behind the quality of the product,” said Dowling. “But even with this superior quality, franchisees don't have to brew it themselves; corporate delivers it and franchisees get to be the hero. That makes it a much simpler model.”&nbsp;&nbsp;As the brand continues to garner interest from both franchise brokers and individual candidates, Rachocki says the goal of the brand for 2022 with Raintree’s partnership is to build the infrastructure a year ahead of time on the development and support side, with the goal of doubling franchise count year after year.&nbsp;“It's been really nice to see Voodoo blossom and build the infrastructure accordingly, and we're going to continue to do that. We want to make sure that we're able to offer the same support to our 35th location that we did to the fifth.”&nbsp;

Raintree’s Partnership with Voodoo Brewery Leads To Incredible National Franchise Growth

1851 Franchise

The Denver-based franchise sales company acquired the franchising arm of Voodoo at the height of the pandemic in 2021 and has exceeded sales goals by over 300%, selling 20 franchises while maintaining a small-town pub feel at each location.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth

The Cleaning Authority

Franchise Journal Magazine: The Cleaning Authority Sets the Standard in Residential Cleaning

cleaning-authority-franchise-journal-feature

TruBlue Home Service Ally

Build a Business That Supports Your Lifestyle Goals With TruBlue Home Service Ally Franchise

 trublue-home-service-ally-lifestyle-franchise-success

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers restaurant with "Now Open" inflatable on roof

Layne’s Chicken Fingers Opening Blueprint Drives Success From Day One

franchise-opening-playbook

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

kent-lewis-franchise-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Raintree’s Partnership with Voodoo Brewery Leads To Incredible National Franchise Growth

MORE STORIES LIKE THIS