Franchise News
Subway’s New Ad Campaign Targeting McDonald’s Plays Poorly on Social Media
Subway put out an anti-McDonald’s TV ad and so far, it isn’t having the intended response.
In the midst of poor sales and a drop in unit count, Subway is taking aim at McDonald’s in a new ad campaign, urging people to break their fast food routine and ditch burgers. A Business Insider article detailed the social media response to the ad, which ranges from users expressing annoyance at the high-pitched background voice repeating “burger” at an increasingly faster speed, to those expressing the ad just made them crave McDonald’s.
Though Subway’s Twitter account has begun apologizing to users who have expressed their dissatisfaction with the ad, the brand’s chief advertising officer Chris Carroll told Business Insider, “Overall, we're very encouraged by the responses we've seen so far."
Check out the ad and response at BusinessInsider.com.
Photo courtesy of @Subway on Twitter.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
