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In 2005, childhood friends Robert Maynard and Brian Burchill created Famous Toastery to offer high-quality, convenient breakfast, lunch and brunch options in their North Carolina community. Since then, the brand has expanded through franchising and now has six locations.

Soon, that number will grow to 12. The four new Charlotte-area locations will be in the University area, Mathews, Indian Land and Concord. The brand also plans to open locations in Winston-Salem and Jacksonville. Fla.

David Lutton, the franchisee opening the four Charlotte locations, has previous business experience that makes him the perfect candidate for the job. As a former Panera Bread franchisor, Lutton has familiarized himself with marketing and growing restaurant brands.

In his interview with the Charlotte Observer, Lutton explained that his plan is to provide the Charlotte community with plenty of restaurant options, but not overwhelm it.

He said that the brand’s focus is “just taking care of the Charlotte market, not overbuilding it.”

Lutton is excited to grow the brand in Charlotte and looks forward to his new adventure.

“We’ve got our hands full for the next three years,” he told the Charlotte Observer.

Click here to read the original story.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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