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There’s Value in Admitting a Mistake
Why, when and how an apology matters in today’s business world

Buy a Franchise
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Why, when and how an apology matters in today’s business world

As a leader, my first reaction to someone admitting a mistake can sometimes be, “Oh shit. What happened? What were you thinking? How am I going to fix this?” While I may not verbalize it that way, there’s a good chance it might be what I was thinking to myself.
It’s natural. It’s emotional. We’re hard wired to view mistakes in a negative way. Since we were toddlers, it’s been reinforced that mistakes are bad. Mistakes are wrong. Mistakes need to be avoided. Mistakes need to be punished. It’s fight-or-flight. It’s the fear that too many mistakes will lead to failure and being fired.
Unfortunately, poor leadership often leads to saying what you’re thinking and responding with first reactions. And far too often, those first reactions drive further admission of mistakes underground. People will always make mistakes. It’s human nature. But as a leader, you may stop hearing about them. Your team becomes afraid to tell you, or they get good at covering them up. Or worse yet, they stop making them altogether.
Why is that a problem? It’s because mistakes are often the by-product of innovation, development, education and change. And in small business, without any of the above, you’re as good as dead in the water.
When staff comes to you with a mistake, it also means they have self-awareness, humility and accountability. Those are all attributes we cherish, and it’s positive behavior that should be reinforced with encouragement.
As leaders, we need to re-train ourselves to react to mistakes differently. We need to think about how to turn what is inevitably a negative situation into something that can be learned from. The easiest way to do this is to start by saying, “Thank you for letting me know…”
It might go against our natural instinct, but it’s the right thing to do. Then, your next three questions should be these:
How did this happen? – Gather the facts and understand every angle
What are we doing to fix it? – Teaches accountability and responsibility for actions
What did we learn? – Shifts tone of the discussion to how we will excel moving forward
In business and in life, mistakes are inevitable. But when you learn to reframe and adjust the way you respond, you create an environment built upon a culture of respect that encourages risk taking and disruptive thinking. When you have that in a small business, the sky is the limit. We’re building that now at No Limit Agency* and 1851 Franchise. It’s palpable. You can feel it. Taste it. Sense it all around us. We’re on a mission, and I’m damn happy to be along for the ride.Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.