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Phoenix has plenty to boast about. Arizona&#8217;s capital is the sixth-largest city in the country, with 1.4 million residents in the area. The Greater Phoenix Area &#8211; including Scottsdale, Glendale and Tempe &#8211; hosts another 4.3 million people. The climate and booming population bring in a year-round list of fun things to do, and more than 15 million tourists visit the Phoenix area every year. But there&#8217;s one other accolade Phoenix can add to its list&#8212;the city is drawing the attention of prospective franchisors as a budding market for business. Eric Renninger, the executive vice president of <a href="http://www.h1franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-phoenix-works-for-franchises-3222" target="_blank" rel="nofollow" target="_blank">Honest-1 Auto Care</a>, elaborated on the appeal of Phoenix and the integral role it plays as a burgeoning market for franchises. He should know &#8211; Honest-1 calls Scottsdale, a city adjacent to Phoenix, home. &#8220;The area&#8217;s appeal is simple&#8212;there&#8217;s just a lot to do,&#8221; said Renninger. &#8220;There&#8217;s high-end shopping, there&#8217;s vacation spots and there are all kinds of major sporting events&#8212;everything from the Super Bowl and major golf tournaments to the Annual Scottsdale Arabian Horse Show.&#8221; Having hosted two Super Bowls since 2008 and Major League Baseball&#8217;s Cactus League Spring Training every year, Renninger reinforced that it&#8217;s this type of culture that breeds success in franchisors, as it brings in a steady stream of visitors&#8212;both local and out of state. &#8220;The success of franchisors in this area hinges on both the residents and the tourists. While it&#8217;s a gigantic area for tourism, the residents are loyal and well-educated. The amount of people in Phoenix at any given time gives businesses more consistency in their potential clients. It allows you to have a bigger volume of exposure. With that kind of steadiness, there are always people that turn out,&#8221; Renninger said. But perhaps the most important part about the region to franchisors is Phoenix&#8217;s openness to entrepreneurial opportunities. With the sheer amount of schools and universities in the area, the number of entry-level job openings increases; and the more openings, the bigger the work force. That leaves plenty of room for a curious franchisee to commit to a multi-unit entrepreneur in the Phoenix Valley. &#8220;There&#8217;s always room for new, progressive concepts,&#8221; Renninger said. &#8220;There&#8217;s a lot of demand.&#8221; As for <a href="http://1851franchise.com/details/1837/Want-to-be-a-CMO-Study-up-on-the-basics-" target="_blank">Honest-1</a> and Renninger, they&#8217;re working on becoming the most notable full-service auto repair brand in their neighborhood. With two locations in the greater Phoenix area, and more on the way, Renninger and the brand plan to expand in the valley. &#8220;There was no dominant presence in the area for auto repair services. We hope to change that.&#8221; Renninger, Honest-1 and future franchisors can view Phoenix, full of entrepreneurial-minded residents and inundated by a steady stream of tourists, as the key to westward expansion.

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When it comes to franchise opportunities, Phoenix has plenty to offer. 

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