1851

<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-determine-the-right-franchise-for-you-2723851" target="_blank" rel="nofollow">Nick Powills</a>, publisher of&nbsp;<a href="https://1851franchise.com/">1851franchise.com</a> and CEO of&nbsp;<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-determine-the-right-franchise-for-you-2723851" target="_blank" rel="nofollow">The 1851 Growth Club</a>, recently shared insights on how to choose the right franchise. When you are deciding on a franchise, you should consider the following: the size of the brand, the leadership of the brand, the product the brand sells, validation throughout the process and the support the brand will provide you.&nbsp;<h2>The Size Of the Brand</h2>The size of the brand should be one of the first factors you consider when deciding on which franchise is the right fit for you. You might be tempted to select a brand that is widely recognized and dominating its industry. However, this is&nbsp;<a href="https://1851franchise.com/proven-vs-potential-the-pros-and-cons-of-emerging-and-established-restaurant-franchises-2704889">not necessarily</a> the best choice.“It's essential to recognize that some franchises are giants in the industry,” said Powills. “However, this can come with limited territories, making it difficult to secure a location in your preferred area.”For example, consider what it would be like to call a&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-2720737">McDonald’s</a> or a&nbsp;<a href="https://1851franchise.com/how-much-does-a-chick-fil-a-franchise-cost-2715278">Chick-fil-A</a>. You might struggle to get through to the right person.&nbsp;“Emerging brands offer a different perspective,” said Powills. “They are on the rise. Assessing their growth indicators, especially in the last year, can be telling.”&nbsp;Powills also advised prospective franchisees to turn to&nbsp;<a href="https://1851franchise.com/franchisee">existing franchisees</a> for an honest outlook.&nbsp;“An even more critical question to ask is about the growth of existing franchisees,” he continued. “If, for instance, five franchisees were supposed to open their second units in year two but haven't, it suggests misaligned expectations. This doesn't necessarily mean it's a bad brand, but it's something to explore further.”&nbsp;Another thing to keep an eye out for is the attitude of franchisees; if they are positive and enthusiastic, that bodes well for the brand regardless of its size.&nbsp;<a href="https://1851franchise.com/what-franchisors-want-you-to-know-about-multi-unit-franchise-ownership-2720742">Multi-unit deals</a> require extra caution and deliberation. Powills recommended “discussing the&nbsp;<a href="https://1851franchise.com/what-items-are-negotiable-when-buying-a-franchise-2708330">first right of refusal</a> with the franchisor.” He also believes that starting with three units typically provides the right stability for scaling in the future.&nbsp;<h2>Leadership</h2>Meeting the leadership team is a vital part of the decision-making process. This team will play a pivotal role in your franchise journey.&nbsp;Powills noted that prospects should “feel confident and comfortable” with the franchisor and its leadership team. Look at their&nbsp;<a href="https://1851franchise.com/top-5-fdd-red-flags-2709502">track record</a>, as they have the power to “positively impact your growth.”<h2>Product</h2>When it comes to the product, differentiation is key. However, if the product itself does not have a lot of room for differentiation, the strategies at play still can. Fun fact: If Powills had to select a food brand today, he would opt for a&nbsp;<a href="https://1851franchise.com/why-youtube-star-danny-duncan-is-investing-in-froyo-chain-16-handles-2722776">self-serve frozen yogurt brand</a>.&nbsp;“Despite minimal product differentiation in the industry, the concept still has potential,” said Powills. “Consider focusing on unique strategies to set yourself apart.”<h2>Validation</h2><a href="https://1851franchise.com/what-strong-franchisee-validation-looks-like-2712150">Validation</a> is vital in any business decision, and the best source for information about a franchise opportunity is the individual franchisees running the day-to-day business.&nbsp;“When franchisees express enthusiasm and a willingness to repeat their decision without hesitation, it's a positive sign,” explained Powills.&nbsp;However, he suggested being wary of neutral feedback during your validation process; that may be an indicator of a lack of passion.&nbsp;<h2>Support</h2>As a franchise owner, the&nbsp;<a href="https://1851franchise.com/what-type-of-support-should-franchises-offer-franchisees-2717870">level of support</a> by your chosen franchise will make a world of a difference to your experience and your chances of success.&nbsp;“Don't settle for mere lip service; delve into how the franchisor genuinely supports franchisees,” said Powills. “Ask about their visit frequency, grand opening assistance, supply chain management, technology plans and marketing strategies. Remember, buying a franchise means taking control of various departments, so comprehensive support is crucial.”<h2>Making A Decision</h2>Once you know the franchise opportunity aligns with your entrepreneurial goals, these six guiding principles will help you complete your&nbsp;<a href="https://1851franchise.com/how-do-you-do-due-diligence-with-a-franchisor-2718964">due diligence</a> before signing on the dotted line.Support in your decision and further opportunities are available through&nbsp;<a href="https://1851franchise.com/">1851franchise.com</a> and through&nbsp;<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-determine-the-right-franchise-for-you-2723851" target="_blank" rel="nofollow">the Growth Club.&nbsp;</a>To learn more, click&nbsp;<a href="https://www.youtube.com/watch?v=GN4mXuQPeqU&amp%3Blist=PLYoYh1wSeGsTqBrKtJH101pFoV4qlvpGc&amp%3Bindex=3&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-determine-the-right-franchise-for-you-2723851" target="_blank" rel="nofollow">here.&nbsp;</a>

1851 Growth Club: How to Determine the Right Franchise For You

1851 Franchise

1851 Franchise and Growth Club CEO Nick Powills lays out the six factors that prospective franchisees need to consider when choosing the right franchise concept. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

1851-growth-club-how-to-determine-the-right-franchise-for-you

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Young Entrepreneur Parth Patel Is Bringing Paris Baguette to the Cleveland Area

young-entrepreneur-parth-patel-is-bringing-paris-baguette-to-the-cleveland-area

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Growth Club: How to Determine the Right Franchise For You

MORE STORIES LIKE THIS