Growing a Franchise
1851 On The Road: Jason Parker of K-9 Resorts
1851 Franchise’s Publisher, Nick Powills, caught up with Jason Parker, the co-founder and president of K-9 Resorts, to discuss the brand’s role in the booming pet care industry.
According to Nielsen, 95 percent of U.S. pet owners consider their pets to be part of the family—and they’re treating them accordingly. The American Pet Products Association predicts people will spend $62 billion for their pets by the end of 2016, a number that’s up from $60.28 billion in 2015.
As the pet care industry continues to grow, niche business offerings—ranging from pet grooming to pet waste cleanup and everything in between—are reaping the benefits. One brand in particular is experiencing incredible growth in the pet care segment: K-9 Resorts Daycare & Luxury Hotel, a New Jersey-based luxury pet care franchise.
During IFA 2017, 1851 Franchise’s Publisher, Nick Powills, caught up with Parker to learn more about the brand’s ongoing success and the unique niche it’s looking to fill.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
