Growing a Franchise
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1851 On The Road: Josh York of GYMGUYZ
1851 Franchise Publisher Nick Powills caught up with Josh York, the founder of GYMGUYZ, to discuss the brand’s unique role in the fitness industry.
Josh York, the founder of GYMGUYZ, is proud to say that he created the first in-home mobile personal training and fitness franchise. Since its inception in 2008, York has been valued for his hands on leadership style in growing the business and profitability to more than 1000 clients, 50 employees and a fleet of vans in less than five years. Today, GYMGUYZ may service clients nationwide, but York’s ultimate goal is to expand GYMGUYZ worldwide. And so far, it’s clear that the brand is already well on its way.
During IFA 2017, 1851 Franchise Publisher Nick Powills caught up with York to learn more about the brand’s growing role in the fitness industry and the unique niche it’s looking to fill.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
