Growing a Franchise
2023’s Top Franchise Brokers: Colleen O’Brien
Here’s 1851 Franchise’s annual roundup of the most popular and effective franchise brokers in the industry.
The Broker: Colleen O’Brien
The Company: Franchise For You Consulting
1851 Franchise talked to Colleen O’Brien about understanding what it means to be a franchisee, her history in franchise development and how franchisors can better communicate with her.
“I've also been in franchise development, so I see what works for a franchisor when you have that right franchisee,” noted O’Brien. “But I've also seen how complicated it can get if you don't put the right person into a brand … So I think that has ultimately made me a better matchmaker and helps me listen more closely to what does that candidate really want in a business. And are they a fit to even become a franchisee?”
Watch the interview above or on YouTube.
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