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2024’s Top Women in Franchising: Shannon Wilburn

Each year, 1851 Franchise does a roundup of the most influential and successful women in the franchising industry. In this installment, we speak with Shannon Wilburn, co-founder of Just Between Friends Franchise System and founder of Shine Executive Coaching.

By Victoria CampisiStaff Writer
Updated 8:08AM 03/29/24

The Franchise Leader: Shannon Wilburn

The Company:  Just Between Friends Franchise System/Shine Executive Coaching

1851 Franchise talked with Shannon Wilburn, co-founder of Just Between Friends Franchise System and founder of Shine Executive Coaching, about her journey in franchising, her accomplishments in the industry and the strategies she suggests for franchisors looking to empower and support female franchisees this year.

“When we understand who we are as a person, and where our strengths lie, we can forgive our weaknesses,” said Wilburn. “And all of us have strengths and all of us have weaknesses. So I would like to encourage people to have some self-awareness around where your strengths are, and move towards those. And hire your weaknesses.” 

Watch the interview above or on YouTube.

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