4 Reasons to Buy a Mici Franchise in 2022

Mici Italian, the fast-growing restaurant franchise, is a brand built to appeal to a wide range of consumers in markets across the country. With 18 years of experience behind it, Mici has brought the best of fast casual Italian dining and craft pizza, including dine-in service and delivery, into a streamlined franchise model that allows franchisees to establish, and quickly launch, thriving restaurants in markets across the country.

Matt Stanton, Mici’s chief growth officer, says the brand’s entire operational model is informed by the same family focus that first inspired the menu.

“Many of our standout dishes at Mici are based on family recipes that go back generations,” said Stanton. “That same focus on family permeates everything that we do, including how we look for new franchise partners. As we expand the Mici brand across the country, we’re looking for potential owners who will embrace and nurture a team culture within the restaurant.”

Now, with seven Colorado-based restaurants currently in operation and new locations slated to open in Dallas, Detroit and Phoenix within the next year, there has never been a better time for interested franchise candidates to get in on the ground floor as the brand charts a course for national growth through franchising.

The Market Is Wide Open

While Mici is already making massive waves within the industry, the brand has less than a year of franchising under its belt and an enormous amount of market availability. Now is the time for potential owners to get in on the ground floor.

“It’s a rare opportunity for a new franchisee in this industry to have their choice of such a wide range of potentially lucrative territories,” Stanton said. “That’s one of the main reasons we are seeing so much interest from candidates right now — they want the opportunity to bring Mici to their community before anyone else does.

Moreover, the combination of in-house and delivery service allows Mici to thrive in virtually any market.

Pizza Remains King

Mici’s ability to thrive anywhere is largely made possible through the product itself: pizza.

“The category we serve is universal,” Stanton said. “People love Italian food and, more than that, people love pizza. That’s not changing any time in the near future.”

The pizza industry is continuing to grow and proved itself to be pandemic-resistant over the past two years as pizza concepts across the country continued to survive and, in many cases thrive, in the midst of the COVID-19 pandemic while other restaurants were forced to shutter.

Mici’s menu is simple and streamlined, which allows the brand to create fresh, made-from-scratch pizza that is assembled, cooked and plated in a fraction of the time other Italian restaurants spend preparing orders. Mici combines the taste of handcrafted artisanal pizza with the speed that is expected with a fast casual restaurant concept, all without losing an inch of quality.

Franchisees Can Turn a Profit Quickly

While Mici is an emerging brand in the franchise world, it has been a Colorado institution for more than a decade with countless awards to prove it. This tenure has allowed the company to put procedures in place to perfect efficiency and consistency, creating a model that is immediately built to scale and can be easily duplicated by franchise owners in markets across the country.

With a cohesive kitchen plan in place, Mici is demonstrating to new franchisees that they can quickly find success with the same methods the Denver-based crew has followed for years. The brand’s patented hand press makes every pizza perfect, even with limited staffing, while pizza dough, pasta and sauces are made from scratch prior to opening to increase speed of turnaround on each order.

“We have a very smart, hardworking, experienced team of people behind this brand,” Stanton said. “We are strict on our product to develop the standards that we expect, but this makes sure we're able to roll with the punches a little easier once we have a solid foundation in place.”

Mici Is Designed To Scale

Everything about the Mici restaurant concept was made for growth, from the back of house operations to the corporate strategy, a fact that has been highlighted with the recent signing of more than 50 new franchise agreements in the span of just a few months. A Mici franchise can be operated with minimal staffing, and some simple training on proprietary equipment allows each location to produce high-quality, quick and consistent food.

“We took the time at the beginning to make our restaurants efficient, inexpensive and easy to run and now, as a result, the brand is well on its way to doubling its size by the end of 2022,” said Stanton.

The total investment range to open a Mici franchise is $233,405 and $597,605. For more information about franchising with Mici visit: https://www.miciitalian.com/franchising/.